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Sosandar PLC (SOS)


Friday 10 June, 2022

Sosandar PLC

Director/PDMR Shareholding

RNS Number : 5270O
Sosandar PLC
10 June 2022

Sosandar plc


("Sosandar" or the "Company")


Director/PDMR Dealing


Sosandar, the online women's fashion brand, announces that Jon Wragg, Non-Executive Director, has today purchased 46,750 ordinary shares of 0.1 pence each in the capital of the Company ("Ordinary Shares") at a price of 21.39 pence per Ordinary Share. Following this purchase, Jon Wragg's total beneficial interest is in 126,750 Ordinary Shares, equal to approximately 0.06 per cent. of the Company's issued share capital.


Details of the transaction can be found in the Notification of Dealing Form below.





Sosandar plc

Julie Lavington / Ali Hall, Joint CEOs

Steve Dilks, CFO

c/o Alma PR

Singer Capital Markets (Nominated Adviser & Broker)

Peter Steel / Tom Salvesen / Kailey Aliyar


+44 (0) 20 7496 3000


Alma PR Limited (Financial PR)

+44 (0) 20 3405 0205

Susie Hudson / Sam Modlin

[email protected]


Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them.



Details of the person discharging managerial responsibilities / person closely associated




Jonathan Wragg


Reason for the notification



Non-Executive Director


Initial notification /Amendment

Initial Notification


Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor




Sosandar PLC







Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted



Description of the financial instrument, type of instrument

Identification code

Ordinary Shares of 0.1p each




Nature of the transaction

Purchase of Ordinary Shares


Price(s) and volume(s)




21.39 pence






Aggregated information

- Aggregated volume

- Price


n/a - single transaction



Date of the transaction

10 June 2022



Place of the transaction

London Stock Exchange, XLON




About Sosandar PLC


Sosandar is one of the fastest growing women's fashion brands in the UK targeting style conscious women who have graduated from price-led alternatives. The Company offers this underserved audience fashion-forward, affordable, quality clothing to make them feel sexy, feminine and chic. The business sells predominantly own-label exclusive product designed in-house.

Sosandar's product range is diverse, providing its customers with an array of choice for all occasions across all women's fashion categories. The company sells through and has brand partnerships in place with Next, John Lewis, Marks & Spencer and The Very Group.

Sosandar's strategy is to continue growing brand awareness and expand its customer database whilst also further driving its high levels of customer retention.  This is achieved through its exceptional products, seamless customer experience and impactful, lifestyle marketing activities all of which is underpinned by combining innovation with data analysis.

Sosandar was founded in 2016 and listed on AIM in 2017. More information is available at .

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