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Sosandar PLC (SOS)


Friday 28 May, 2021

Sosandar PLC

Director/PDMR Shareholding

RNS Number : 2455A
Sosandar PLC
28 May 2021


Sosandar plc


("Sosandar" or the "Company")



Sosandar, the online women's fashion brand, announces that Andrew Booth, a Non-Executive Director of the Company, has today completed his subscription for 150,000 new ordinary shares of 0.1 pence each ("Ordinary Shares") as part of the Company's fundraise announced on 24 May 2021. Andrew Booth now has a total beneficial interest in 150,000 Ordinary Shares, equal to approximately 0.07 per cent. of the Company's issued share capital.





Sosandar plc

Julie Lavington / Ali Hall, Joint CEOs

c/o Alma PR

N+1 Singer (Nominated Adviser & Broker)

Peter Steel / Kailey Aliyar / Hannah Woodley


+44 (0) 20 7496 3000


Alma PR Limited (Financial PR)

+44 (0) 20 3405 0205

Susie Hudson / Sam Modlin / Molly Gretton

[email protected]



About Sosandar PLC


Sosandar is an online womenswear brand, specifically targeted at a generation of women who have graduated from throwaway fashion and are looking for quality, affordable clothing with a premium, trend-led aesthetic. This is a section of the market that is currently being underserved.


Sosandar was launched in September 2016. The Sosandar business model is built around using trend-led, exclusive designs produced in-house and then manufactured using a variety of global suppliers. Sosandar caters for a growing market of fashion-conscious women, while utilising an outsourced logistics provider that can support its planned growth over the coming years.


Sosandar's founders are Ali Hall and Julie Lavington, who previously launched and ran high street fashion magazine Look, as editor and publishing director respectively. They have a combined experience of over 35 years in the fashion industry.


More information is available at


Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them.



Details of the person discharging managerial responsibilities / person closely associated




Andrew Booth


Reason for the notification



Non-Executive Director


Initial notification /Amendment

Initial Notification


Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor




Sosandar PLC







Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted



Description of the financial instrument, type of instrument

Identification code

Ordinary Shares of 0.1p each




Nature of the transaction

Purchase of Ordinary Shares


Price(s) and volume(s)




20 pence






Aggregated information

- Aggregated volume

- Price


n/a - Single Transaction



Date of the transaction

28 May 2021



Place of the transaction

London Stock Exchange, XLON



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