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Reach4Entertainment (R4E)

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Wednesday 30 January, 2019

Reach4Entertainment

r4e acquires 50% stake in Buzz 16 Productions

RNS Number : 4636O
Reach4Entertainment Enterprises PLC
30 January 2019
 

30 January 2019

 

 

reach4entertainment enterprises plc

 

("r4e" or "the Company" or "the Group")

 

r4e expands entertainment offering into sport by acquiring 50% stake in Buzz 16 Productions

 

Group to work in partnership with sports broadcaster and Buzz 16 co-founder Gary Neville

 

reach4entertainment enterprises plc, the entertainment marketing communications group, today announces that it has signed an agreement to acquire 50% of the issued share capital of Buzz 16 Productions Limited ("Buzz 16"). The total consideration for the shareholding will be satisfied through r4e's existing cash resources and the Board expects the acquisition to be earnings accretive in 2019.

 

Buzz 16, which was founded in 2016, creates both short and long form sports orientated content and is co-owned by shareholders including former Manchester United player and respected broadcaster, Gary Neville, along with former Sky Sports Premier League producer, Scott Melvin.

 

Buzz 16 has been responsible for a number of hit sports-related productions in recent years, including "Class of 92: Full Time", which became Sky Sports most downloaded series in 2018, and the International success "SoccerBox". Buzz 16's success to date has garnered it a prominent reputation and a strong pipeline of production projects, which are scheduled throughout 2019. These latest projects have been commissioned both in the UK and internationally and underpin the business's future growth.

 

The partnership with Buzz 16 marks an exciting point for r4e, with the Group taking its first major step to broaden its media and marketing communications capabilities beyond stage and theatre and now gaining exposure to the wider area of live entertainment and sport.

 

This acquisition will bring together Buzz 16's strong in-house production capabilities and impressive network of both emerging and established sporting talent with r4e's multi-disciplinary approach to media and marketing services. With nearly 30 years of experience in entertainment marketing, r4e will work with Buzz 16 to expand its commercial offerings to sporting talent, clubs, brands and media houses, through optimised strategies across traditional and digital communications, experiential, partnerships and sponsorship. 

 

Gary, Scott and the Buzz 16 team will continue to develop cross-platform original content but will further expand Buzz 16's offering by partnering with r4e and its management team to diversify into new marketing-focused verticals. CEO of r4e Marc Boyan will join Gary & Scott as Directors of the Buzz 16 and will take an active role in building out combined capabilities.

 

Commenting on the acquisition, Marc Boyan, CEO of R4E, said:

 

"We are delighted to be working with Gary, Scott and the team as Buzz 16 embarks on its next phase of growth. Our investment in Buzz 16 was the culmination of a competitive process and is testament to the fact that our vision for the Group has broad appeal. This exciting partnership brings with it a number of important synergies. While it will provide r4e with exposure to the sports media sector, we see a great opportunity to help Buzz 16 develop a marketing services offering and provide leading brands with powerful strategies to meaningfully engage with their audiences across sponsorship, talent partnerships, experiential and sports marketing. We believe Buzz 16 will be a valuable addition to the r4e family."

  

Gary Neville, who is co-owner of Buzz 16, adds:

 

"We are proud to produce engaging content of the highest quality, so welcoming r4e's marketing communications expertise and network is the next natural stage to strengthen our proposition and ultimately broaden our offering to a wider audience. We started Buzz 16 to give people the chance to engage with sports and live entertainment in a different way so this partnership means we can do more of that. Having spent a lot of time with Marc, I am excited by his plans for the Group as well as his forward thinking approach to providing a differentiated and value enhancing service to clients."

 

 

For information, please contact:

 

reach4entertainment enterprises plc

Marc Boyan, CEO

Paul Summers, COO

 

Phone: +44 (0)20 7968 1655

 

 

Yellow Jersey PR

Phone: +44 (0)7747 788 221 / +44 (0)7544 275 882

Charles Goodwin

Email: [email protected]

Harriet Jackson

 

 

 

 

 

Grant Thornton, NOMAD

Phone: +44 (0)20 7383 5100

Philip Secrett

 

Jen Clarke

 

Seamus Fricker

 

 

 

 

Dowgate Capital, Broker

Phone: +44 (0)20 3903 7715

James Serjeant

 

David Poutney

 

 

 

 

 

Notes to Editors

 

reach4entertainment enterprises plc ("r4e") operates a collection of theatrical, film and live entertainment marketing, PR, advertising and display agencies, across the world. The Company uses its extensive experience in the live entertainments space to create value through investing in innovative and established agencies that provide communications services to a range of clients involved with theatre, film, concerts and more.

 

For further information on r4e you are invited to visit the Company's website at www.r4e.com.

 

Spot and Company of Manhattan, INC.

A global leading full-service arts and live entertainment advertising and marketing agency. In an ever-changing media landscape, it stays ahead of the curve with a mix of bold positioning through interactive, broadcast, environmental and print campaigns.

 

https://www.spotnyc.com

 

Dewynters Limited

A leading independent arts, events and live entertainment marketing specialist. The agency's work in theatre, museums, attractions, sport and music is seen right across the globe.

 

http://www.dewynters.com

 

Newman Displays Limited

The UK's leading large-scale outdoor signage, front of house, marquee display and installation company. Clients include major West End theatre productions, leading film companies, cinemas and major global events.

 

http://www.newman-displays.com

 

Wake the Bear Limited

A marketing communications agency that supports businesses to invent, reposition and regenerate their brands in order to grow. The agency carries out brand strategy, communications planning and end-to-end activation.

 

http://wakethebear.co.uk

 

Story House PR Limited

A new public relations agency for the theatre and live entertainment industries, operating in the UK and internationally. The agency crafts engaging campaigns for audiences, driven by strategy: the right channel, at the right time, with the right message. Fully integrating PR with paid media and social, ensuring all elements of a campaign are working together, Story House collaborates with its clients to ensure its work is dedicated to realising their ambitions.

 

www.storyhousepr.co.uk 

 

 

 

 

 


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