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Jaywing PLC (JWNG)

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Tuesday 27 February, 2018

Jaywing PLC

Placing and Acquisition

RNS Number : 9839F
Jaywing PLC
27 February 2018



This announcement contains inside information as stipulated under the Market Abuse Regulations (EU) no. 596/2014 ("MAR")


27 February 2018


Jaywing plc


("Jaywing" or the "Company")


Agreement to Acquire Frank Digital Pty Ltd


Placing to raise up to £1.3 million



Jaywing plc (AIM: JWNG), a UK-based agency specialising in the application of data science, is pleased to announce that it has entered into an agreement to acquire Frank Digital Pty Ltd ("Frank Digital"), a digital marketing agency based in Sydney, Australia. Furthermore, the Company announces a conditional Placing, subject to Shareholder approval, to raise up to £1.3 million to finance the initial consideration payable in respect of the Acquisition.


Background to and reasons for the Acquisition


Jaywing's operations in Sydney have continually expanded since its acquisition of search agency Digital Massive in 2016, which now operates under the Jaywing brand. Total spend on digital advertising in Australia is expected to grow materially over the next few years, increasing by 29 per cent. from 2017 to 2021 (Source: Since it established itself in the region, Jaywing has experienced strong growth in Australia, alongside increasing demand from customers for a wider range of products and services. This strategic acquisition of Frank Digital serves to meet this customer demand and will further consolidate Jaywing's position in the growing Australian market, delivering additional scale and augmenting its existing services with website and digital campaign expertise.


The improved offering, with a broader set of products and services, is supported by current client opportunities and allows Jaywing greater opportunity for cross-sales. In the UK, Jaywing has seen success in cross-selling its products and services. In July 2017, Jaywing announced that it had increased the proportion of clients taking more than one service line from 1 in 4 in the previous year, to 1 in 3 of its top 50 clients.


The Directors believe that by being part of Jaywing, Frank Digital can accelerate its growth by leveraging strategic and operational support from the UK.



Commenting on the deal, Jaywing plc CEO Rob Shaw, said:


"Our acquisition of Digital Massive in 2016 has performed well, with growth in Australia outstripping that of the UK. By creating a larger agency in Australia that is consistent with our international growth strategy, we will be able to take further advantage of a growing market and consolidate our position as an agency with a reputation for excellence. Matt and his team are a great cultural fit, with an existing relationship between them and our existing operation across a number of clients."


Further information on Frank Digital


Frank Digital specialises in digital marketing, websites and mobile applications. It provides services to

a broad range of companies in various jurisdictions, including global investment manager AMP Capital, major hospitality firm Merivale, and leading multi-platform publisher Bauer Media. Frank Digital has experienced solid revenue growth, with a 46 per cent. increase from FY 2016 to FY 2017.


Frank Digital was founded in 2009 and its current director, Matt Barbelli will remain employed in the business going forward. For the 12 months ended June 2017, Frank Digital generated revenue and EBITDA of AUS$2,184k and AUS$379k respectively. As at 30 September 2017, Frank Digital had net assets of AUS$198k.


Transaction Structure and the Acquisition Agreement


Pursuant to the Acquisition Agreement, the Company has agreed to purchase 75% of the issued share capital of the Target Company for a consideration of AUS$1.2 million (subject to working capital and net debt adjustments) payable in cash on completion. 

Subject to the achievement of certain EBITDA targets, the Company will pay to the Seller two further earn out payments for the periods from 1 July 2018 to 30 June 2019 and from 1 July 2019 to 30 June 2020 subject to a maximum aggregate payment of AUS$1.2 million. 

On completion the Company will be granted an option to buy, and the Seller will be granted an option to sell, at a price of up to AUS$2.35 million the remaining 25% of the shares in the Target Company, such options being exercisable on the fourth anniversary of completion or at the time the Seller's employment is terminated. The Company has the right to settle up to 25% of the amount payable pursuant to these options by the allotment of Ordinary Shares.

The maximum consideration payable by the Company for the Target Company pursuant to all of the above is AUS$4.75 million.

The acquisition is expected to be earnings enhancing within 12 months from completion.


Details of the Placing


Jaywing proposes to raise up to £1.3 million gross (approximately £1.2 million net of expenses) through the issue of the Placing Shares at the Issue Price through Cenkos. The Placing is not underwritten.

The Issue Price of 20 pence per new Ordinary Share represents a discount of 21.6 per cent. to the Closing Price of 25.5 pence on 26 February 2018, the latest Business Day prior to announcement of the Acquisition and the Placing.

The Placing Agreement contains certain warranties and indemnities from the Company in favour of Cenkos and is conditional, inter alia, upon:

(a)      Shareholder approval of the Resolutions at the General Meeting;

(b)      the Placing Agreement having become unconditional in all respects (save for the condition relating to Admission) and not having been terminated in accordance with its terms prior to Admission; and

(c)      Admission becoming effective not later than 8.00 a.m. on 15 March 2018 or such later time and/or date as the Company and Cenkos Securities may agree, being not later than 29 March 2018. 

The Placing Agreement contains customary warranties and an indemnity from the Company in favour of Cenkos together with provisions which enable Cenkos to terminate the Placing Agreement in certain circumstances prior to Admission (as applicable), including where any warranties are found to be untrue, inaccurate or misleading in any material respect or in the event of a material adverse change in the financial position or prospects of the Company's group in the context of the Placing or Admission.

Application will be made for the Placing Shares to be admitted to trading on AIM. It is expected that Admission will occur at 8:00am on 15 March 2018.

The Placing is conditional on, amongst other things, the agreement providing for the Acquisition becoming unconditional save in respect of conditions relating to the Placing, shareholder approval and admission of the Placing Shares to trading on AIM.

Following Admission, the Company will have up to 93,432,217 Ordinary Shares in issue, of which 99,622 are held in Treasury. Accordingly, the total number of voting rights of the Company's Ordinary Shares will be up to 93,332,595.

The Placing Shares will, when issued and fully paid, rank pari passu in all respects with the Existing Ordinary Shares, including the right to receive all dividends and other distributions declared, made or paid after the date of Admission.


The Directors intend to subscribe for, in aggregate, approximately £95k in the Placing. A further announcement will be made in due course following their acquisition of Placing Shares.


Use of proceeds of the Placing


The net proceeds of the Placing, expected to be up to approximately £1.2 million, will be used as follows:


·      Approximately £0.7 million up-front consideration; and

·      Approximately £0.5 million deferred consideration



Circular and General Meeting


The Circular to Shareholders detailing the transaction is today being posted to Shareholders containing a notice of the General Meeting and the Form of Proxy. The Circular will also be available to view on the Company's website at

The Form of Proxy should be completed and returned in accordance with the instructions thereon so as to be received by Link Asset Services, The Registry, 34 Beckenham Road, Beckenham, Kent BR3 4TU as soon as possible and in any event not later than two Business Days before the time of the General Meeting. Completion and return of the Form of Proxy will not prevent a Shareholder from attending and voting at the General Meeting should he/she/it so wish.


The Directors believe the Acquisition and the Placing to be in the best interests of the Company and its Shareholders as a whole. Accordingly, the Directors unanimously recommend Shareholders to vote in favour of the Resolutions as they intend so to do in respect of their beneficial shareholdings amounting to 10,513,254 Existing Ordinary Shares.



Expected Timetable of Principal Events


Announcement of the Acquisition and Placing

27 February 2018


Posting of Circular

27 February 2018


Latest time and date for receipt of Forms of Proxy

11:00 on 12 March 2018


General Meeting

11:00 on 14 March 2018


Admission and commencement of dealings of the Placing Shares

8.00 a.m. 15 March 2018


Placing Shares credited to CREST stock accounts

15 March 2018


Despatch of definitive share certificates for Placing Shares

Week commencing 19 March 2018



(i)             References to times in this RNS are to London time (unless otherwise stated).

(ii)            If any of the above times or dates should change, the revised times and/or dates will be notified by an announcement to an RIS.

(iii)           The timing of the events in the above timetable is indicative only.







the proposed acquisition by the Company of the entire issued share capital of Frank Digital PTY LTD described in this Document

"Acquisition Agreement"

the share purchase agreement dated 27 February 2018 relating to the Acquisition, made between the Company and the Seller, a summary of which is set out in paragraph 4 of the letter from the Executive Chairman of the Company set out in the Circular


admission of the Placing Shares to trading on AIM


AIM, a market operated by the London Stock Exchange

"AIM Rules"

the AIM rules for companies published by London Stock Exchange


Australian dollars

"Business Day"

a day (other than a Saturday or Sunday) on which commercial banks are open for general business in London, England


Cenkos Securities plc (registered number 05210733)

"Closing Price"

the closing middle market quotation of an Existing Ordinary Share as derived from the AIM Appendix to the Daily Official List of the London Stock Exchange

"Company" or "Jaywing"

Jaywing plc (registered number 5935923)


completion of the Acquisition, pursuant to the Acquisition Agreement


the relevant system (as defined in the CREST Regulations) in respect of which Euroclear is the Operator (as defined in the CREST Regulations)

"CREST Manual"

the rules governing the operation of CREST, consisting of the CREST Reference Manual, CREST International Manual, CREST Central Counterparty Service Manual, CREST Rules, Registrars Service Standards, Settlement Discipline Rules, CREST Courier and Sorting Services Manual, Daily Timetable, CREST Application Procedures and CREST Glossary of Terms (all as defined in the CREST Glossary of Terms promulgated by Euroclear on 15 July 1996 and as amended since) as published by Euroclear

"CREST member"

a person who has been admitted by Euroclear as a system member (as defined in the CREST Regulations)

"CREST Participant"

a person who is, in relation to CREST, a system-participant (as defined in the CREST Regulations)

"CREST Regulations"

the Uncertificated Securities Regulations 2001 (SI 2001/3755) (as amended)

"CREST sponsor"

a CREST Participant admitted to CREST as a CREST sponsor

"CREST sponsored member"

a CREST member admitted to CREST as a sponsored member (which includes all-CREST personal members)

"Directors" or "Board"

the directors of the Company


this document which for the avoidance of doubt does not comprise a prospectus (under the Prospectus Rules) or an admission document (under the AIM Rules)

"Enlarged Group"

the Company and its subsidiaries following Completion

"Enlarged Share Capital"

the issued ordinary share capital of Jaywing immediately following Admission


Euroclear UK & Ireland Limited, the operator of CREST

"Existing Ordinary Shares"

the Ordinary Shares in issue at the date of this Document

"Form of Proxy"

the form of proxy accompanying this Document for use at the General Meeting


the Financial Conduct Authority of the UK


the Financial Services and Markets Act 2000 (as amended)

"General Meeting"

the general meeting of the Company as described in this Document, notice of which is set out at the end of this Document

"Issue Price"

20 pence per Placing Share

"Link Asset Services"

a trading name of Link Group

"Listing Rules"

the Listing Rules of the UKLA made in accordance with section 73A(2) of FSMA

"London Stock Exchange"

London Stock Exchange plc

"Official List"

the Official List of the UK Listing Authority

"Ordinary Shares"

ordinary shares of 5 pence each in the capital of the Company

"Overseas Holders"

Shareholders with registered addresses in, or who are citizens, residents or nationals of, jurisdictions outside the UK

"Participant ID"

the identification code or membership number used in CREST to identify a particular CREST member or other CREST Participant


those persons who have conditionally agreed to subscribe for the Placing Shares under the Placing


the proposed issue and allotment at the Issue Price of the Placing Shares to the Placees as described in this Document

"Placing Agreement"

the conditional agreement dated 27 February 2018 and made between Cenkos and the Company in relation to the Placing, further details of which are set out in the Circular

"Placing Shares"

the 6,536,450 Ordinary Shares to be issued and allotted to the Placees pursuant to the Placing

"Prospectus Rules"

the Prospectus Rules made in accordance with EU Prospectus Directive 2003/7l/EC


the resolutions to be proposed at the General Meeting as set out in the notice of General Meeting at the end of this Document


a regulatory information service as defined by the Listing Rules


Matteo Barbelli


holders of Ordinary Shares

"Target Company"

Frank Digital PTY LTD

"UK" or "United Kingdom"

the United Kingdom of Great Britain and Northern Ireland

"UK Listing Authority" or "UKLA"

the UK Listing Authority, being the FCA acting as competent authority for the purposes of Part IV of FSMA





Jaywing plc (

Michael Sprot (Company Secretary)                                           Tel: 0114 281 1200


Cenkos Securities plc

Nicholas Wells/Callum Davidson (Nomad)                                  Tel: 0207 397 8920




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