Director / PDMR Dealings

Victorian Plumbing Group PLC

01 April 2026

 

1 April 2026

Victorian Plumbing Group plc

("Victorian Plumbing" or the "Company")

Director / PDMR Dealings

Victorian Plumbing (AIM: VIC), the UK's leading bathroom retailer, makes the following announcement in accordance with the requirements of Article 19(3) of the Market Abuse Regulation (596/2014EU), which is part of UK law by virtue of the European Union (Withdrawal) Act 2018, in respect of ordinary shares of £0.001 each in the capital of the Company ("Ordinary Shares").  

LTIP Awards 

On 31 March 2026, awards over Ordinary Shares ("FY26 LTIP Awards") were made under the Victorian Plumbing Group plc Long Term Incentive Plan ("LTIP"). Following the making of the FY26 LTIP Awards, the Ordinary Share interests of the under-noted Directors have changed.

The FY26 LTIP Awards, made for nil consideration, were:

(a)  for Mark Radcliffe, options granted with an exercise price equivalent to the nominal value of an Ordinary Share; and

(b)  for Daniel Barton, nil cost options.

Director	Role at date of grant	Maximum number of Ordinary Shares over which FY26 LTIP Awards are made
Mark Radcliffe	Chief Executive Officer	357,462*
Daniel Barton	Chief Financial Officer	734,584

*Mark Radcliffe's award was pro-rated to reflect the Board changes effective 1 April 2026, pursuant to his transition from Chief Executive Officer to Non‑Executive Founder Director.

The vesting of the FY26 LTIP Awards is subject to the following targets:

(a)  62.5% is subject to an adjusted diluted earnings per share target; and

(b)  37.5% is subject to continued employment,

both measured over the three-year performance period ending 30 September 2028. A two-year holding period will apply following the vesting date.

DBP Award

Further, on 31 March 2026, Stephnie Judge (Group Managing Director and Chief Executive Officer Designate at the date of grant), was granted an award ("FY26 DBP Award") under the Victorian Plumbing Group plc Deferred Bonus Plan ("DBP").

The maximum number of Ordinary Shares subject to the nil cost options granted under the FY26 DBP Award is 277,866.

The vesting of the FY26 DBP Award is subject to Company performance targets measured over the twelve-month performance period ending 30 September 2026, with vesting occurring in three tranches over the two-year period following the date when measurement of the performance targets have been confirmed.  

There were 328,769,068 Ordinary Shares in issue at the time of this notification (not including those Ordinary Shares which may be issued in accordance with the FY26 LTIP Awards or FY26 DBP Award).

NOTIFICATION AND PUBLIC DISCLOSURE OF TRANSACTIONS BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITIES AND PERSONS CLOSELY ASSOCIATED WITH THEM

1.	Details of PDMR
(a)	Name	Mark Radcliffe Daniel Barton
2.	Reason for notification
(a)	Position/Status, at the date of grant	Mark Radcliffe - Chief Executive Officer Daniel Barton - Chief Financial Officer
(b)	Initial notification / amendment	Initial Notification
3.	Details of the Issuer
(a)	Name	Victorian Plumbing Group plc
(b)	LEI	894500R59II0S4WXGZ04
4.	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transaction(s) have been conducted
(a)	Description of the financial instrument	Ordinary Shares
(b)	Nature of the transaction	Awards made pursuant to the Victorian Plumbing Group plc Long Term Incentive Plan
(c)	Price(s) and volume	Price(s) Volume(s) Nil Mark Radcliffe - 357,462 Ordinary Shares Nil Daniel Barton - 734,584 Ordinary Shares
(d)	Aggregated information	n/a
(e)	Date of the transaction	31 March 2026
(f)	Place of the transaction	Outside a trading venue

1.	Details of PDMR
(a)	Name	Stephnie Judge
2.	Reason for notification
(a)	Position/Status at the date of grant	Group Managing Director and Chief Executive Officer Designate
(b)	Initial notification / amendment	Initial Notification
3.	Details of the Issuer
(a)	Name	Victorian Plumbing Group plc
(b)	LEI	894500R59II0S4WXGZ04
4.	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transaction(s) have been conducted
(a)	Description of the financial instrument	Ordinary Shares
(b)	Nature of the transaction	Awards made pursuant to the Victorian Plumbing Group plc Deferred Bonus Plan
(c)	Price(s) and volume	Price(s) Volume(s) Nil 277,866 Ordinary Shares
(d)	Aggregated information	n/a
(e)	Date of the transaction	31 March 2026
(f)	Place of the transaction	Outside a trading venue

-ENDS-

For further information, please contact:

Victorian Plumbing Group plc Stephnie Judge, Chief Executive Officer Daniel Barton, Chief Financial Officer	via FTI Consulting [phone]
FTI Consulting (Financial PR) Alex Beagley, Harriet Jackson, Amy Goldup, Harleena Chana	[phone] [e-mail]
Houlihan Lokey UK Ltd (Nominated Adviser) Sam Fuller, Tim Richardson	[phone]
Barclays Bank PLC (Joint Broker) Nicola Tennent, Stuart Muress	[phone]
Canaccord Genuity Limited (Joint Broker) Bobbie Hilliam, Elizabeth Halley-Stott	[phone]

About Victorian Plumbing Group

Victorian Plumbing is the UK's leading bathroom retailer, offering an unrivalled high-quality product range and excellent stock availability to B2C and trade customers.

Victorian Plumbing offers its customers a one-stop shop solution for the entire bathroom with own and third party brands across a wide spectrum of price points. Victorian Plumbing product design and supply chain strengths are complemented by its creative and brand-focused marketing strategy to drive significant and growing traffic to its platforms.

Launched in 2025, the Group also includes MFI, an online-only UK retailer, offering a growing range of stylish homewares and furniture.

Headquartered in the North West, Victorian Plumbing and MFI employ staff across several locations in the UK.

 

END