Director / PDMR Dealings

Victorian Plumbing Group PLC

26 February 2026

 

26 February 2026

Victorian Plumbing Group plc

("Victorian Plumbing" or the "Company")

Director / PDMR Dealings

Victorian Plumbing (AIM: VIC), the UK's leading bathroom retailer, announces that it received notification today that the following options over ordinary shares of £0.001 each ("Ordinary Shares") were exercised by PDMRs on 25 February 2026 ("Exercise"):

Name	Position	Number of Ordinary Shares
Daniel Barton	CFO	87,527 Ordinary Shares granted and vested pursuant to the Company's Deferred Bonus Plan (FY23 Award)
Stephnie Judge	Group MD and CEO Designate	99,456 Ordinary Shares granted and vested pursuant to the Company's Deferred Bonus Plan (various Awards)

186,983 Ordinary Shares held in the Victorian Plumbing Group Employee Benefit Trust have been utilised to satisfy the Exercise.

In addition, the Company has been notified that the following Ordinary Shares were sold to cover the tax liabilities and dealing costs resulting from the Exercise:

Name	Position	Number of Ordinary Shares	Price
Daniel Barton	CFO	54,000	£0.836426 per Ordinary Share
Stephnie Judge	Group MD and CEO Designate	60,350	£0.826 per Ordinary Share

Following these transactions:

·      Daniel Barton holds 306,589 Ordinary Shares, representing approximately 0.1% of the Ordinary Shares in issue; and

·      Stephnie Judge holds 2,494,916 Ordinary Shares, representing approximately 0.8% of the Ordinary Shares in issue.

NOTIFICATION AND PUBLIC DISCLOSURE OF TRANSACTIONS BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITIES AND PERSONS CLOSELY ASSOCIATED WITH THEM

1.   Details of PDMR
a) Name	Daniel Barton Stephnie Judge
2.   Reason for the notification
a)   Position/status	Daniel Barton - Chief Financial Officer Stephnie Judge - Group Managing Director and CEO Designate
b)   Initial notification / Amendment	Initial notification
3.   Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)   Name	Victorian Plumbing Group plc
b)   LEI	894500R59II0S4WXGZ04
4.   Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)   Description of the financial instrument, type of instrument	Ordinary Shares of £0.001 each ("Ordinary Shares")
b)   Identification code	ISIN: GB00BNVVHD43
c)   Nature of the transaction	Exercise of share options granted pursuant to the Victorian Plumbing Group plc Deferred Bonus Plan
d)   Price(s) and volume(s)	Price Number of Ordinary Shares Nil Daniel Barton - 87,527 Nil Stephnie Judge - 99,456
e)   Aggregated information: i. Aggregated volume ii. price	N/A - single transaction
f)    Date of the transaction	25 February 2026
g)   Place of the transaction	Outside a trading venue

1.   Details of the person discharging managerial responsibilities/person closely associated
a) Name	Daniel Barton Stephnie Judge
2.   Reason for the notification
a)   Position/status	Daniel Barton - Chief Financial Officer Stephnie Judge - Group Managing Director and CEO Designate
b)   Initial notification / Amendment	Initial notification
3.   Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)   Name	Victorian Plumbing Group plc
b)   LEI	894500R59II0S4WXGZ04
4.   Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)   Description of the financial instrument, type of instrument	Ordinary Shares of £0.001 each ("Ordinary Shares")
b)   Identification code	ISIN: GB00BNVVHD43
c)   Nature of the transaction	Sale of Ordinary Shares
d)   Price(s) and volume(s)	Price Number of Ordinary Shares £0.836426 Daniel Barton - 54,000 £0.826 Stephnie Judge - 60,350
e)   Aggregated information: i. Aggregated volume ii. price	N/A - single transaction
f)    Date of the transaction	Daniel Barton - 25 February 2026 Stephnie Judge - 26 February 2026
g)   Place of the transaction	London Stock Exchange, AIM

-ENDS-

For further information, please contact:

Victorian Plumbing Group plc Mark Radcliffe, Chief Executive Officer Stephnie Judge, Chief Executive Officer Designate Daniel Barton, Chief Financial Officer	via FTI Consulting [phone]
FTI Consulting (Financial PR) Alex Beagley, Harriet Jackson, Amy Goldup, Harleena Chana	[phone] [e-mail]

About Victorian Plumbing Group

Victorian Plumbing is the UK's leading bathroom retailer, offering an unrivalled high-quality product range and excellent stock availability to B2C and trade customers.

Victorian Plumbing offers its customers a one-stop shop solution for the entire bathroom with own and third party brands across a wide spectrum of price points. Victorian Plumbing product design and supply chain strengths are complemented by its creative and brand-focused marketing strategy to drive significant and growing traffic to its platforms.

Launched in 2025, the Group also includes MFI, an online-only UK retailer, offering a growing range of stylish homewares and furniture.

Headquartered in the North West, Victorian Plumbing and MFI employ staff across several locations in the UK.

 

END