Symrise strengthens its presence in the Arab world
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announcement.
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Dubai is one of the most important economic centers in the Arab
world. Symrise has expanded its presence there and now has its own
local affiliate, whose facilities house sales offices as well as
applications laboratories.
Symrise is investing in closer contact with its clients in the Middle
East. The world's fourth-largest manufacturer of flavorings and
fragrances has recently established a presence in Dubai, opening a
branch office with 15 employees, whose primary duties will be to
conduct local and regional sales as well as to coordinate the
attendant marketing work. The new facilities also include two
applications laboratories, where flavorings and formulations will be
adapted to local taste preferences.
Mr. Torsten Wiltosch, the head manager for the site, explains the
significance of the location, saying, "Over the past few years, we've
established a large number of new contacts and clients in the Arab
world. And we see a lot of potential for future business in this
region, which is why we're investing in close personal contact." Our
new affiliate is easy to reach in the Dubai Airport Free Zone, which
is also where numerous international firms in addition to Symrise are
represented, making the site an important economic hub for the
region.
In describing the importance of close customer relations, Tamer
Abwini, Regional Sales Manager F&N Symrise, says, "Having a local
presence will allow us to react more quickly to client inquiries.
Plus, our employees who work in Dubai know the typical tastes of the
region, which means they can offer the right products for local
markets."
The city of Dubai has garnered the world's attention in recent years
with its spectacular engineering projects, such as Palm Islands, the
Burj Dubai skyscraper and countless luxury hotels. This Middle
Eastern metropolis is more than just an important center of tourism,
however - it has also become a major meeting place for the food
industry. This status is evidenced by the trade shows based here,
such as Gulfood and Ingredients Middle East. Dubai has also become a
strategically important site for Symrise thanks to its outstanding
airline connections to the West, to the rest of the Arab world and to
Asia.
Opening a new affiliate in Dubai is a natural consequence of the
Symrise strategy to expand its world wide network: the company now
has a presence in over 35 countries.
About Symrise
Symrise is a global supplier of fragrances and flavorings while also
manufacturing raw materials and active ingredients for the perfume,
cosmetics and food industries.
Its sales of ¤1.32 billion in 2008 place the company among the top
four in the international flavors and fragrances market.
Headquartered in Holzminden, Germany, Symrise is represented in more
than 35 countries in Europe, Asia, the United States and South
America.
Used by manufacturers of perfumes, cosmetics and foods, our products
are an inseparable part of daily life. At Symrise we combine an
awareness of consumer trends with cutting-edge technologies, focusing
on innovative fashion and lifestyle products that have additional
practical value for the consumer. Symrise - always inspiring more...
www.symrise.com
For further information please contact:
Katja Derow, red roses communications, Tel. ++49 (0) 40-4696770-10,
e-mail: k.derow@redroses-pr.com
--- End of Message ---
Symrise AG
Mühlenfeldstraße 1 Holzminden Germany
WKN: SYM999; ISIN:
DE000SYM9999; Index: MDAX, TecDAX;
Listed: Regulierter Markt in Frankfurter Wertpapierbörse, Freiverkehr
in Bayerische Börse München,
Freiverkehr in Hanseatische Wertpapierbörse zu Hamburg, Freiverkehr
in Börse Berlin,
Freiverkehr in Börse Düsseldorf, Freiverkehr in Börse Stuttgart,
Prime Standard in Frankfurter Wertpapierbörse;
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