Symrise opens Global Citrus Center in Brazil
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Symrise is continuing to expand its expertise in the field of natural
citrus flavorings: On November 14, 2008, the fragrance and flavoring
manufacturer is opening a global citrus center in Sorocaba, Brazil.
This marks a new and decisive phase in the international citrus
campaign that began in March 2007.
The new Global Citrus Center is located in the Brazilian citrus belt
in direct proximity to the world's most important regions where
high-quality citrus fruits are grown. By having immediate access to
such excellent raw materials and developing innovative proprietary
technologies, Symrise will continue to solidify its market position
in the field of citrus flavorings.
To make this happen, in Sorocaba the production capacities for
spray-drying were tripled, and an environmentally friendly thermal
oxidation facility was installed. With the help of optimized
distillation equipment, citrus specialties can be made on a
production scale. The Global Citrus Competence Center will develop
and manufacture citrus flavorings and products such as terpenes,
washings & extracts of citrus oils, folding of citrus oils, specialty
oils and fractions via isolation and distillation, SBD dry emulsions,
fruit juices and extracts.
Another addition is a pilot plant and a production plant for
proprietary Symrise technologies such as SymTrap®, an
energy-conserving technology for recapturing top-quality natural
flavoring components that are usually lost when citrus fruits are
industrially processed. A specially designed "Citrus Room" will offer
inspiration to clients and employees alike.
Dr. Heinz-Jürgen Bertram, Global President, Flavor & Nutrition,
explains the role that the site expansion has in the company's
business strategy: "For quite some time, we have been pursuing a
strategy of securing paths of direct access to high-quality raw
materials in our central product categories. This allows us to
guarantee optimal and dependable supply lines. Our clients can count
on absolute reliability and transparency in tracking the origins of
our raw materials. The long-term partnerships we have had with
important citrus processing sites in South America give us control
over every aspect of the supply chain, so we can vouch for
sustainability. In Brazil we are actively working with and seeking
new cooperative endeavors with citrus processors, growers, research
institutes and NGOs. These projects are designed to focus our green
technologies on strategically developing the Citrus business. Along
with our decades of experience, our creative competence and our
knowledge of the market, this makes us an indispensible partner in
the field of citrus flavorings."
Hans Holger Gliewe, President of the Latin American region, Flavor &
Nutrition, adds, "Brazil and Argentina have become the most important
citrus-producing region. In the meantime, Brazil yields over twice as
many fruits as Florida; over 50% of all of the world's oranges come
from here. In Sorocaba, we not only benefit from good weather all
year round and our network of reliable business partners, but from
our energy supply there, which will remain price-stable in the long
run. Having direct proximity to Argentina, the most important lemon
processor, is a major issue for us as well."
"The goals for expanding the site are to keep enhancing the
authenticity, sensory properties and quality levels of the natural
citrus flavorings in the Symrise portfolio, to guarantee our clients
a reliable long-term supply, to intensify client support on site, and
to optimize the value-added chain for citrus with a special emphasis
on environmental sustainability. In our effort to create products
which are inspired by the research we do about prospective mega
trends, our NATURALLY CITRUS! brand reflects a blend of nature and
technology. Our wide range of next-generation citrus flavors and
ingredients allows our customers to reinvent their brands by adding
the emotional and sensorial values that arise from trends," says
Erlon Pereira, Global Director, Citrus Business Development.
By the year 2012, two additional construction phases will be
complete, and the size of the facility Sorocaba will have been
expanded by a total of 30,000m².
About Symrise
Symrise is a global supplier of fragrances, flavorings and raw
materials and active ingredients for the perfume, cosmetics and food
industry.
Its sales of ¤1.27 billion in 2007 place the company among the top
four in the international flavors and fragrances market.
Headquartered in Holzminden, Germany, Symrise is represented in more
than 30 countries in Europe, Asia, the United States and South
America.
With more than 40 first patent applications per year, Symrise is one
of the most innovative manufacturers on the market. Used by
manufacturers of perfumes, cosmetics and foods, our products are an
inseparable part of daily life. At Symrise we combine an awareness of
consumer trends with cutting-edge technologies, focusing on
innovative fashion and lifestyle products that have additional
practical value for the consumer. Symrise - always inspiring more...
www.symrise.com
Contact: Katja Derow, red roses communications, phone: +49 40
4696770-10, e-mail: k.derow@redroses-pr.com
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Symrise AG
Mühlenfeldstraße 1 Holzminden Germany
WKN: SYM999; ISIN:
DE000SYM9999; Index: MDAX, TecDAX;
Listed: Amtlicher Markt in Frankfurter Wertpapierbörse, Freiverkehr
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in Börse Berlin,
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