Director/PDMR Shareholding

ProCook Group PLC

14 August 2026

 

14 August 2026

ProCook Group plc

PDMR Shareholding

ProCook Group plc (the "Company"), the UK's leading direct-to-consumer specialist kitchenware brand, announces that Daniel O'Neill, Non-Executive Director and Deputy Chair, and his person closely associated, Sarah O'Neill, have each transferred 13,674,060 shares in the Company ("Ordinary Shares") respectively to Conway House Limited ("CHL"), an entity controlled jointly by themselves for deemed consideration of 51.5 pence per Ordinary Share (the "Transfer").

Neither Daniel O'Neill's nor his persons closely associated's beneficial interest in the Ordinary Shares changed as a result of the Transfer. Together with Daniel O'Neill's persons closely associated, of which CHL is now included, their total beneficial interest in the Company remains at 38,846,902 Ordinary Shares, representing 35.65% of the Company's issued share capital. The transfer was undertaken for financial planning purposes.

At the time of the Company's admission to the Main Market of the London Stock Exchange, the Company agreed with the UK Panel on Takeovers and Mergers that a concert party existed comprising Daniel O'Neill and certain family members, as disclosed in the Company's Prospectus ("Concert Party"). As a result of the Transfer, the Company considers CHL now to be a part of the Concert Party. The total beneficial interest of the Concert Party in the Company did not change as a result of the Transfer and remains at 76,772,800 Ordinary Shares, representing 70.46% of the Company's issued share capital.

The information in this notification is disclosed in accordance with the requirements of the UK Market Abuse Regulation.

For further information please contact:

ProCook Group plc Lee Tappenden, Chief Executive Officer Dan Walden, Chief Financial Officer

[e-mail]

MHP Group (Financial PR Adviser) Katie Hunt                                            Lucy Gibbs

[e-mail] Tel: [phone]

Notes to editors:

ProCook is the UK's leading direct-to-consumer specialist kitchenware brand. ProCook designs, develops, and retails a high-quality range of direct-sourced and own-brand kitchenware which provides customers with significant value for money.

The brand sells directly through its website, www.procook.co.uk, and through 79 own-brand retail stores, located across the UK.

Founded over 25 years ago as a family business, selling cookware sets by direct mail in the UK, ProCook has grown into a market leading, multi-channel specialist kitchenware company, employing over 700 colleagues, and operating from its Store Support Centre in Gloucester.

As a B Corp, a Real Living Wage employer and a certified Great Place to WorkTM, ProCook is committed to being a socially responsible and environmentally conscious business for the benefit of all stakeholders.

ProCook has been listed on the London Stock Exchange since November 2021 (PROC.L).

Further information about the ProCook Group can be found at www.procookgroup.co.uk.

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	Daniel O'Neill
2	Reason for the notification
a)	Position/status	Non-Executive Director
b)	Initial notification /Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	ProCook Group plc
b)	LEI	213800RWZMK3ARHMUN52
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument	Ordinary shares of 1 penny each in the capital of ProCook Group plc
	Identification code	GB00BNRR8331
b)	Nature of the transaction	Transfer of shares for value
c)	Price(s) and volume(s)	Price Volume 51.5 pence 13,674,060
d)	Aggregated information
	- Aggregated volume	N/A
	- Price
e)	Date of the transaction	12 August 2026
f)	Place of the transaction	Outside of a trading venue

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	Sarah O'Neill
2	Reason for the notification
a)	Position/status	PCA of Daniel O'Neill
b)	Initial notification /Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	ProCook Group plc
b)	LEI	213800RWZMK3ARHMUN52
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument	Ordinary shares of 1 pence each in the capital of ProCook Group plc
	Identification code	GB00BNRR8331
b)	Nature of the transaction	Transfer of shares for value
c)	Price(s) and volume(s)	Price Volume 51.5 pence 13,674,060
d)	Aggregated information
	- Aggregated volume	N/A
	- Price
e)	Date of the transaction	12 August 2026
f)	Place of the transaction	Outside of a trading venue

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	Conway House Limited
2	Reason for the notification
a)	Position/status	PCA of Daniel O'Neill
b)	Initial notification /Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	ProCook Group plc
b)	LEI	213800RWZMK3ARHMUN52
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument	Ordinary shares of 1 pence each in the capital of ProCook Group plc
	Identification code	GB00BNRR8331
b)	Nature of the transaction	Receipt of shares
c)	Price(s) and volume(s)	Price Volume 51.5 pence 27,348,120
d)	Aggregated information
	- Aggregated volume	N/A
	- Price
e)	Date of the transaction	12 August 2026
f)	Place of the transaction	Outside of a trading venue

 

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