Full year trading update

Summary by AI BETAClose X

Mirriad Advertising plc has announced a trading update for the year ended 31 December 2025, with revenue expected to be just over £0.4 million, a decrease from £1.0 million in FY24, attributed to broader industry underperformance in media sales. Despite a disappointing fourth quarter, the company anticipates a significantly stronger sales performance in 2026, driven by ongoing work with key partners and expansion into emerging markets through joint ventures, with discussions underway in India, Indonesia, the Philippines, Thailand, and Malaysia, and positive progress in the Middle East. Mirriad also reported cash of £1.2 million as of 31 December 2025, including a £350,000 R&D tax credit, while maintaining a monthly cost base of approximately £220,000.

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