SKIN + CELL TO LAUNCH
06 August 2025
Incanthera plc
("Incanthera" or the "Company")
SKIN + CELL TO LAUNCH on 11 AUGUST 2025
Incanthera plc (AQSE:INC), the company focused on innovative technologies in dermatology and oncology is pleased to announce the launch of Skin + CELL, our premium skincare range, on Monday 11 August 2025.
Skin + CELL's unique skincare range will, for the first time, be available for sale through our dedicated commercial website: https://www.skinandcell.com/, launching with face, body, hand, face serum and eye cream.
On 30 June 2025, the Company announced that Skin + CELL would be launching in early August 2025 via a Direct to Consumer ("DTC") route. This followed the signing of a business agreement with a global DTC marketing agency (the "Agency") announced on 2 June 2025.
Launching initially via a digital marketing strategy, executed by influencer and brand ambassador campaigns, sales of Skin + CELL will be satisfied through the dedicated Skin + CELL e-commerce website, which has been designed to market the full product range, and to receive sales orders.
In preparation for launch, the Agency has commenced populating social media sites with posts that set the tone and visual for the brand, across platforms Instagram Tik Tok, Facebook and YouTube. Teaser posts that highlight a scientifically different skincare range are being filtered across these platforms.
Click on the links below to view the start of the campaign:
SHOPskinandcell.com
Instagram instagram.com/skin_and_cell
TikToktiktok.com/@skin_and_cell
Facebookfacebook.com/skinandcell
YouTubewww.youtube.com/@skin_and_cell
Global teams, established and managed by the Agency, are working across UK & Europe, US, and Asia to introduce Skin + CELL via social media influencers and brand ambassadors with an initial reach in excess of 40 million followers across the global campaign.
As the campaign rolls out further through August, September and months beyond, across different media platforms, supported with a two-stage video advertisement, an ever-growing network of brand ambassadors and influencers promoting Skin + CELL means a potential target audience of approximately 150 million people.
The campaign also builds into a wider digital and traditional campaign that targets industry specialists and journalists in beauty and personal care publications.
The Company will continue to notify further key milestones in the global launch and further roll out of Skin + CELL across social, digital and traditional media campaigns from launch date, including additional links to access media posts.
This announcement contains inside information as stipulated under the UK version of the Market Abuse Regulation no 596/2014 which is part of English law by virtue of the European (withdrawal) Act 2018, as amended. On publication of this announcement via a regulatory information service, this information is considered to be in the public domain.
For further information please contact:
|
Incanthera plc
Tim McCarthy, Chairman
Simon Ward, Chief Executive Officer
Suzanne Brocks, Head of Communications
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+44 (0) 7831 675747
+44 (0) 7747 625506
+44 (0) 7776 234600 |
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Aquis Exchange Corporate Adviser: Cairn Financial Advisers LLP Jo Turner / Liam Murray / Ed Downes
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+44 (0) 20 7213 0880 |
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Broker: Stanford Capital Partners Ltd Patrick Claridge / Bob Pountney |
+44 (0) 20 3650 3650/51 |
Notes to Editors
About Incanthera plc
Incanthera is a specialist company focused on innovative technologies in dermatology and oncology. It seeks to identify and develop innovative solutions to current clinical, commercially relevant unmet needs, utilising new technology from leading specialists and academic institutions as well as its in-house development team.
The Company originated from the Institute of Cancer Therapeutics at the University of Bradford. Incanthera's strategy is to develop each candidate in its portfolio from initial acquisition or discovery to securing its future through commercially valuable partnerships at the earliest opportunity in its development pathway.
For more information on the Company please visit: www.incanthera.com
@incantheraplc
About Skin + CELL
Skin + CELL is Incanthera's luxury skincare brand utilising our ground-breaking formulation and delivery expertise, to bring scientifically proven formulations to cosmetics. Skin + CELL's complementary range of products are based on advanced, clinically designed, formulation concentrates which combine leading edge delivery enhancement technology with selected prestige cosmetic ingredients to give an effective product which gives a silky emollience in use and leaves the skin visibly radiant, energised and protected.
Incanthera's new bioactive skincare technology has been developed by our in-house experts who have previously formulated topical products for some of the world's leading skincare and pharmaceutical companies. The formulations fortify otherwise depleted physiological pathways to improve the skin's performance, ability to self-repair and to address previously unmet cosmetic conditions in skin health.
Skin + CELL's luxury skincare current range extends across face, body, hand, face serum and eye cream, and will also include bioactive SPF concentrations and further derivatives of vitamins in the future.
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