Launch of Proprietary World Cup Pool Betting

Summary by AI ^BETAClose X

Gana Media Group plc has launched its proprietary tournament pool betting product, Quiniela Mundial 2026, for the upcoming FIFA World Cup, integrating it directly into their licensed Mexican online casino and sportsbook, Estadio Gana. This internally developed product features a guaranteed minimum total prize fund of $100,000 MXN, alongside weekly prizes and bonuses, and is designed to act as a user acquisition funnel, capturing football fans and driving them to the core gaming ecosystem. By owning the product end-to-end, Gana retains 100% of player database growth, promotional flexibility, and downstream cross-selling margins, aiming to maximize the commercial lifetime value of acquired users.

Disclaimer*

Gana Media Group PLC

01 June 2026

1 June 2026

Gana Media Group plc

("GANA" or "the Company")

Launch of Proprietary World Cup Pool Betting: Quiniela Mundial 2026

Gana Media Group plc (AIM: GANA), a next-generation sports entertainment and digital gaming company, is pleased to announce the launch of its newly developed, proprietary tournament pool betting product, The Quiniela Mundial 2026 (the "Quiniela"), ahead of the 2026 FIFA World Cup.

The product has been fully developed internally by Gana and will be deployed directly via the Company's licensed Mexican online casino and sportsbook brand, Estadio Gana (quiniela.estadiogana.mx).

Key Product & Commercial Highlights:

- Proprietary Ecosystem Integration: The Quiniela represents a fully integrated, proprietary product launch combining Gana's localized sports media reach with its transaction-led iGaming infrastructure.
- Guaranteed Prize Pool: To drive rapid user acquisition and mass market volume ahead of the tournament, Gana has committed a guaranteed minimum total prize fund of $100,000 MXN to the pool, complemented by weekly performance-based prizes and exclusive player bonuses.
- Data & Acquisition Lever: The platform is strategically designed to act as a high-conversion acquisition funnel, capturing high-intent football fans during the World Cup peak and driving them directly into Estadio Gana's core sportsbook and casino ecosystem.

By owning the product end-to-end, Gana retains 100% of the player database growth, promotional flexibility, and downstream cross-selling margins, maximizing the commercial lifetime value (LTV) of acquired users during this major global sporting event.

Mark Epstein, CEO of Gana Media Group plc said, "This strategic release marks a significant milestone in the Company's expansion within the Mexican gaming and sports entertainment market, delivering its first internally developed product that provides a social betting revenue stream whilst retaining the player data that continues to assist the on-going growth of the group"

The Directors of the Company take responsibility for this announcement.

For further information, please contact:

Gana Media Group plc

John Barker, Chairman

+44 7711 920 865

www.ganamediagroup.com

Beaumont Cornish (Nominated Adviser)

James Biddle and Roland Cornish

+44 (0) 20 7628 3396

AlbR Capital Limited (Broker)

Lucy Williams and Duncan Vasey

+44 (0) 20 7469 0930

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