18 November 2011
Eurovestech plc
("Eurovestech" or "the Company")
Maxifier secures a number of new contracts
Eurovestech is pleased to announce that Maxifier, its 49.9% owned portfolio company, has secured a long-term contract with Forbes.com, a leading internet media company and trusted source of business reporting and data.
Maxifier is a world leader in online ad campaign performance optimisation. By utilisingits proprietary technology it has developed an advertising optimisation engine capable of improving campaign and inventory performance and enhancing return on investment. In recognition of these characteristics, Forbes.com has chosen to integrate the Maxifier software platform within its ad server.
Michael Smith, President and Chief Digital Officer at Forbes.com commented:
"adMAX, Maxifier's ad optimisation engine, has significantly improved our campaign performance. This gives us the ability to leverage our inventory and maximise ad revenue."
Further to the contract award detailed above Eurovestech is also pleased to announce that Maxifier has recently signed a contract with a global mobile telephone network provider. This follows a recent contract win from a division of Telecom Italia.
Richard Bernstein, Chief Executive of Eurovestech commented:
"The excellence of Maxifier's technology has never been in doubt. It is now pleasing to see increasing traction in customer wins as the business case from using Maxifier's optimisation engine has made its use financially compelling."
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Eurovestech plc |
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Richard Bernstein Chief Executive |
Tel: 020 7478 9070 |
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Merchant Securities Limited (NOMAD) |
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David Worlidge/Simon Clements |
Tel: 020 7628 2200 |
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