Appointment of Vice President
Craneware plc
('Craneware' or the 'Company')
Management Appointment
29 May 2008 - Craneware plc, (AIM: CRW) a leader in revenue cycle management software solutions for the US healthcare market, announces today the appointment of Ann Marie Brown, a healthcare marketing expert with more than 20 years of experience, as vice president, marketing.
'Ann Marie joins Craneware with a great deal of marketing experience and healthcare industry knowledge, which will help us grow our existing client base and increase our market share,' said Keith Neilson, founder and CEO of Craneware plc. 'With the expansion of our revenue management offerings, we particularly look forward to drawing upon her expertise to position our brand in a way that fully reflects the breadth and depth of our solutions.'
In her role, Brown will oversee Craneware's strategic marketing and sales planning; product management and marketing; and marketing communications, including brand management, corporate communications, and customer marketing. She will report directly to Neilson.
Most recently, Brown was vice president of market development at CareScience, a provider of care management, clinical analysis, and clinical quality improvement solutions that was acquired by Premier, Inc. During her tenure, Brown successfully created and implemented business development plans, launched marketing campaigns geared toward generating revenue opportunities, and led the company's branding and market positioning related to all products. Prior to joining CareScience, Brown held the title of vice president of marketing at both Per-Se Technologies and NDCHealth.
'It is a privilege to join the Craneware team as the company continues to grow and help clients nationwide address ways to optimize reimbursement, improve operational efficiency and support compliance,' Brown said. 'I look forward to shaping the Company's brand and marketing strategies, which will reinforce the great reputation that Craneware has already built in the industry.'
Craneware provides tools that help hospitals and health systems more effectively manage the revenue cycle through automated chargemaster management, charge capture improvement programs, pharmacy supply management software, Web-based regulatory and reference resources, and applications that promote and support pricing transparency.
For further information, please contact:
|
Craneware plc |
ICIS |
|
+44 (0)1506 407 666 |
+44 (0)20 7651 8688 |
|
Keith Neilson, CEO |
Tom Moriarty |
|
Sandy McDougall, CFO |
Caroline Evans-Jones |
About Craneware
Craneware is a leading market supplier of revenue cycle management software that empowers healthcare providers to optimize revenue, improve daily operations, encourage compliance, and use information more efficiently to impact business decisions. Craneware's Chargemaster Toolkit® solution is HFMA Peer Reviewed and ranked No. 1 in the revenue cycle - chargemaster management category in the 'Top 20 Best in KLAS Awards' report, published December 2007. With more than 850 hospital customers throughout the United States, the company is known for excellent revenue cycle management solutions and proactive client support. Visit Craneware at www.craneware.com.
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