Director/PDMR Shareholding

Card Factory PLC

26 May 2026

 

26 May 2026

Card Factory plc

("cardfactory" or the "Company")

Notification of Transactions of Directors and Total Voting Rights

cardfactory, the UK's leading specialist retailer of greeting cards, gifts and celebration essentials, announces that, on 26 May 2026, it transferred 1,050,021 ordinary shares of 1 pence each in the capital of the Company ("Shares") out of treasury, following the exercise of nil-cost Restricted Share options granted in 2023 under the Card Factory plc Long Term Incentive Plan.  This transaction includes the transfer of shares to each Darcy Willson-Rymer (Chief Executive Officer) and Matthias Seeger (Chief Finance Officer), as well as to other Group employees.

Darcy Willson-Rymer has exercised his right to acquire, in aggregate, 214,216 Shares and, on 26 May 2026, 101,038 Shares were sold to meet income tax and National Insurance liabilities arising from the vesting. 

Matthias Seeger has exercised his right to acquire, in aggregate, 134,067 Shares and, on 26 May 2026, 63,235 Shares were sold to meet income tax and National Insurance liabilities arising from the vesting.

Under the terms of the Restricted Share award, the balance of the vesting shares are subject to a holding period which prohibits sale of such shares before 24 May 2028.

Following the dealings described above, Darcy Willson-Rymer's and Matthias Seeger's interests in the Company are set out below:

Director/PDMR	Shares held prior to award vesting	Restricted Shares vesting	No. of shares sold to cover tax liabilities	No. shares held following Restricted Share vesting and sale	% of total voting rights
Darcy Willson-Rymer	1,061,690	214,216	101,038	1,174,868	0.340%
Matthias Seeger	106,730	134,067	63,215	177,562	0.076%

Total Voting Rights

In accordance with Disclosure and Transparency Rules 5.6.1R, the Company notifies the market that at the close of business on the date of this announcement the Company's issued ordinary share capital comprises 349,512,185 ordinary shares with a nominal value of 1p each ("Ordinary Shares") with each share carrying one vote. In aggregate, 4,219,673 Ordinary Shares are held in treasury.    

The number of 345,292,512 ordinary shares above may be used by shareholders in the Company as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change in their interest in, the ordinary share capital of the Company under the FCA's Disclosure and Transparency Rules.

This notification is made in accordance with the Disclosure Guidance and Transparency Rules.

Enquiries:

Ciaran Stone General Counsel and Company Secretary Card Factory plc

Tel: [phone]

CARD FACTORY PLC

NOTIFICATION OF TRANSACTIONS OF PERSONS DISCHARGING MANAGERIAL RESPONSIBILITIES

1		Details of the person discharging managerial responsibilities / person closely associated
a)		Name	Darcy Willson-Rymer
2		Reason for the notification
a)		Position/status	Chief Executive Officer
b)		Initial notification /Amendment	Initial notification
3		Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)		Name	Card Factory plc
b)		LEI	213800TTSOPFVCKPFQ11
4		Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)		Description of the financial instrument, type of instrument Identification code	Ordinary shares of one pence each  GB00BLY2F708
b)		Nature of the transaction	(a) Exercise of right to nil cost Restricted Shares and (b) sale of shares to satisfy tax liabilities
c)		Price(s) and volume(s)	Price(s) per share Volume (a) Exercise Nil 214,216 (b) Sale £0.721216 101,038
d)		Aggregated information	Aggregated Price(s) Volume (a) Exercise Nil 214,216 (b) Sale £72,870.22 101,038
e)		Date of the transaction	(a) 26 May 2026 (b) 26 May 2026
f)		Place of the transaction	(a) Outside a trading venue (b) London Stock Exchange
1		Details of the person discharging managerial responsibilities / person closely associated
a)		Name	Matthias Seeger
2		Reason for the notification
a)		Position/status	Chief Financial Officer
b)		Initial notification /Amendment	Initial notification
3		Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)		Name	Card Factory plc
b)		LEI	213800TTSOPFVCKPFQ11
4		Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)		Description of the financial instrument, type of instrument Identification code	Ordinary shares of one pence each  GB00BLY2F708
b)		Nature of the transaction	(a) Exercise of right to nil cost Restricted Shares and (b) sale of shares to satisfy tax liabilities
c)		Price(s) and volume(s)	Price(s) per share Volume (a) Exercise Nil 134,067 (b) Sale £0.721216 63,235
d)		Aggregated information	Aggregated Price(s) Volume (a) Exercise Nil 134,067 (b) Sale £45,606.09 63,235
e)		Date of the transaction	(a) 26 May 2026 (b) 26 May 2026
f)		Place of the transaction	(a) Outside a trading venue (b) London Stock Exchange

Name of officer of issuer responsible for making notification: Ciaran Stone

Date of notification:  26 May 2026

 

END