Director/PDMR Shareholding

British American Tobacco PLC

25 March 2026

 

British American Tobacco p.l.c.

("the Company")

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

On 23 March 2026 the independent Trustee of the British American Tobacco Group Employee Trust released the following number of British American Tobacco p.l.c. 25p ordinary shares (the "Shares") granted to the following persons discharging managerial responsibilities under the 2023 Restricted Share Plan. Subsequent sales of shares are also set out below. 

1	Details of the person discharging managerial responsibilities/person closely associated
a)	Name	James Barrett
2	Reason for the notification
a)	Position/status	Director, Business Development
b)	Initial notification /Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	British American Tobacco p.l.c.
b)	LEI	213800FKA5MF17RJKT63
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
Transaction 1
a)	Description of the financial instrument, type of instrument Identification code	Ordinary shares of 25p each GB0002875804
b)	Nature of the transaction	Shares released under the 2023 Restricted Share Plan
c)	Price(s) and volume(s)	Price(s) Volume(s) £nil 3,534
d)	Aggregated information - Aggregated volume - Price	3,534 £nil
e)	Date of the transaction	2026-03-23
f)	Place of the transaction	Outside a trading venue
Transaction 2
a)	Description of the financial instrument, type of instrument Identification code	Ordinary shares of 25p each GB0002875804
b)	Nature of the transaction	Sale of shares on vesting of 2023 Restricted Share Plan, including to meet tax liability arising
c)	Price(s) and volume(s)	Price(s) Volume(s) £42.84 3,534
d)	Aggregated information - Aggregated volume - Price	3,534 £151,396.56
e)	Date of the transaction	2026-03-23
f)	Place of the transaction	Outside a trading venue

1	Details of the person discharging managerial responsibilities/person closely associated
a)	Name	Luciano Comin
2	Reason for the notification
a)	Position/status	Chief Marketing Officer
b)	Initial notification /Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	British American Tobacco p.l.c.
b)	LEI	213800FKA5MF17RJKT63
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
Transaction 1
a)	Description of the financial instrument, type of instrument Identification code	Ordinary shares of 25p each GB0002875804
b)	Nature of the transaction	Shares released under the 2023 Restricted Share Plan
c)	Price(s) and volume(s)	Price(s) Volume(s) £nil 9,709
d)	Aggregated information - Aggregated volume - Price	9,709 £nil
e)	Date of the transaction	2026-03-23
f)	Place of the transaction	Outside a trading venue
Transaction 2
a)	Description of the financial instrument, type of instrument Identification code	Ordinary shares of 25p each GB0002875804
b)	Nature of the transaction	Sale of shares to meet tax liability arising on vesting of 2023 Restricted Share Plan
c)	Price(s) and volume(s)	Price(s) Volume(s) £42.84 4,565
d)	Aggregated information - Aggregated volume - Price	4,565 £195,564.60
e)	Date of the transaction	2026-03-23
f)	Place of the transaction	Outside a trading venue

1	Details of the person discharging managerial responsibilities/person closely associated
a)	Name	Javed Iqbal
2	Reason for the notification
a)	Position/status	Interim Chief Financial Officer and Director, Digital and Information
b)	Initial notification /Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	British American Tobacco p.l.c.
b)	LEI	213800FKA5MF17RJKT63
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
Transaction 1
a)	Description of the financial instrument, type of instrument Identification code	Ordinary shares of 25p each GB0002875804
b)	Nature of the transaction	Shares released under the 2023 Restricted Share Plan
c)	Price(s) and volume(s)	Price(s) Volume(s) £nil 7,775
d)	Aggregated information - Aggregated volume - Price	7,775 £nil
e)	Date of the transaction	2026-03-23
f)	Place of the transaction	Outside a trading venue
Transaction 2
a)	Description of the financial instrument, type of instrument Identification code	Ordinary shares of 25p each GB0002875804
b)	Nature of the transaction	Sale of shares to meet tax liability arising on vesting of 2023 Restricted Share Plan
c)	Price(s) and volume(s)	Price(s) Volume(s) £42.84 3,656
d)	Aggregated information - Aggregated volume - Price	3,656 £156,623.04
e)	Date of the transaction	2026-03-23
f)	Place of the transaction	Outside a trading venue

1	Details of the person discharging managerial responsibilities/person closely associated
a)	Name	Zafar Khan
2	Reason for the notification
a)	Position/status	Director, Operations
b)	Initial notification /Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	British American Tobacco p.l.c.
b)	LEI	213800FKA5MF17RJKT63
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
Transaction 1
a)	Description of the financial instrument, type of instrument Identification code	Ordinary shares of 25p each GB0002875804
b)	Nature of the transaction	Shares released under the 2023 Restricted Share Plan
c)	Price(s) and volume(s)	Price(s) Volume(s) £nil 8,817
d)	Aggregated information - Aggregated volume - Price	8,817 £nil
e)	Date of the transaction	2026-03-23
f)	Place of the transaction	Outside a trading venue
Transaction 2
a)	Description of the financial instrument, type of instrument Identification code	Ordinary shares of 25p each GB0002875804
b)	Nature of the transaction	Sale of shares to meet tax liability arising on vesting of 2023 Restricted Share Plan
c)	Price(s) and volume(s)	Price(s) Volume(s) £42.84 4,146
d)	Aggregated information - Aggregated volume - Price	4,146 £177,614.64
e)	Date of the transaction	2026-03-23
f)	Place of the transaction	Outside a trading venue

1	Details of the person discharging managerial responsibilities/person closely associated
a)	Name	Paul McCrory
2	Reason for the notification
a)	Position/status	Director, Legal and General Counsel
b)	Initial notification /Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	British American Tobacco p.l.c.
b)	LEI	213800FKA5MF17RJKT63
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
Transaction 1
a)	Description of the financial instrument, type of instrument Identification code	Ordinary shares of 25p each GB0002875804
b)	Nature of the transaction	Shares released under the 2023 Restricted Share Plan
c)	Price(s) and volume(s)	Price(s) Volume(s) £nil 2,271
d)	Aggregated information - Aggregated volume - Price	2,271 £nil
e)	Date of the transaction	2026-03-23
f)	Place of the transaction	Outside a trading venue
Transaction 2
a)	Description of the financial instrument, type of instrument Identification code	Ordinary shares of 25p each GB0002875804
b)	Nature of the transaction	Sale of shares to meet tax liability arising on vesting of 2023 Restricted Share Plan
c)	Price(s) and volume(s)	Price(s) Volume(s) £42.84 1,068
d)	Aggregated information - Aggregated volume - Price	1,068 £45,753.12
e)	Date of the transaction	2026-03-23
f)	Place of the transaction	Outside a trading venue

1	Details of the person discharging managerial responsibilities/person closely associated
a)	Name	Fred Monteiro
2	Reason for the notification
a)	Position/status	Regional Director, Americas & Europe
b)	Initial notification /Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	British American Tobacco p.l.c.
b)	LEI	213800FKA5MF17RJKT63
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
Transaction 1
a)	Description of the financial instrument, type of instrument Identification code	Ordinary shares of 25p each GB0002875804
b)	Nature of the transaction	Shares released under the 2023 Restricted Share Plan
c)	Price(s) and volume(s)	Price(s) Volume(s) £nil 7,083
d)	Aggregated information - Aggregated volume - Price	7,083 £nil
e)	Date of the transaction	2026-03-23
f)	Place of the transaction	Outside a trading venue
Transaction 2
a)	Description of the financial instrument, type of instrument Identification code	Ordinary shares of 25p each GB0002875804
b)	Nature of the transaction	Sale of shares to meet tax liability arising on vesting of 2023 Restricted Share Plan
c)	Price(s) and volume(s)	Price(s) Volume(s) £42.84 3,331
d)	Aggregated information - Aggregated volume - Price	3,331 £142,700.04
e)	Date of the transaction	2026-03-23
f)	Place of the transaction	Outside a trading venue

1	Details of the person discharging managerial responsibilities/person closely associated
a)	Name	James Murphy
2	Reason for the notification
a)	Position/status	Director, Research and Science
b)	Initial notification /Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	British American Tobacco p.l.c.
b)	LEI	213800FKA5MF17RJKT63
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
Transaction 1
a)	Description of the financial instrument, type of instrument Identification code	Ordinary shares of 25p each GB0002875804
b)	Nature of the transaction	Shares released under the 2023 Restricted Share Plan
c)	Price(s) and volume(s)	Price(s) Volume(s) £nil 6,992
d)	Aggregated information - Aggregated volume - Price	6,992 £nil
e)	Date of the transaction	2026-03-23
f)	Place of the transaction	Outside a trading venue
Transaction 2
a)	Description of the financial instrument, type of instrument Identification code	Ordinary shares of 25p each GB0002875804
b)	Nature of the transaction	Sale of shares to meet tax liability arising on vesting of 2023 Restricted Share Plan
c)	Price(s) and volume(s)	Price(s) Volume(s) £42.84 3,288
d)	Aggregated information - Aggregated volume - Price	3,288 £140,857.92
e)	Date of the transaction	2026-03-23
f)	Place of the transaction	Outside a trading venue

1	Details of the person discharging managerial responsibilities/person closely associated
a)	Name	Johan Vandermeulen
2	Reason for the notification
a)	Position/status	Chief Operating Officer
b)	Initial notification /Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	British American Tobacco p.l.c.
b)	LEI	213800FKA5MF17RJKT63
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
Transaction 1
a)	Description of the financial instrument, type of instrument Identification code	Ordinary shares of 25p each GB0002875804
b)	Nature of the transaction	Shares released under the 2023 Restricted Share Plan
c)	Price(s) and volume(s)	Price(s) Volume(s) £nil 10,832
d)	Aggregated information - Aggregated volume - Price	10,832 £nil
e)	Date of the transaction	2026-03-23
f)	Place of the transaction	Outside a trading venue
Transaction 2
a)	Description of the financial instrument, type of instrument Identification code	Ordinary shares of 25p each GB0002875804
b)	Nature of the transaction	Sale of shares to meet tax liability arising on vesting of 2023 Restricted Share Plan
c)	Price(s) and volume(s)	Price(s) Volume(s) £42.84 5,093
d)	Aggregated information - Aggregated volume - Price	5,093 £218,184.12
e)	Date of the transaction	2026-03-23
f)	Place of the transaction	Outside a trading venue

1	Details of the person discharging managerial responsibilities/person closely associated
a)	Name	David Waterfield
2	Reason for the notification
a)	Position/status	President and CEO, Reynolds American Inc.
b)	Initial notification /Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	British American Tobacco p.l.c.
b)	LEI	213800FKA5MF17RJKT63
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
Transaction 1
a)	Description of the financial instrument, type of instrument Identification code	Ordinary shares of 25p each GB0002875804
b)	Nature of the transaction	Shares released under the 2023 Restricted Share Plan
c)	Price(s) and volume(s)	Price(s) Volume(s) £nil 3,794
d)	Aggregated information - Aggregated volume - Price	3,794 £nil
e)	Date of the transaction	2026-03-23
f)	Place of the transaction	Outside a trading venue
Transaction 2
a)	Description of the financial instrument, type of instrument Identification code	Ordinary shares of 25p each GB0002875804
b)	Nature of the transaction	Sale of shares to meet tax liability arising on vesting of 2023 Restricted Share Plan
c)	Price(s) and volume(s)	Price(s) Volume(s) £42.84 1,784
d)	Aggregated information - Aggregated volume - Price	1,784 £76,426.56
e)	Date of the transaction	2026-03-23
f)	Place of the transaction	Outside a trading venue

1	Details of the person discharging managerial responsibilities/person closely associated
a)	Name	Kingsley Wheaton
2	Reason for the notification
a)	Position/status	Chief Corporate Officer
b)	Initial notification /Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	British American Tobacco p.l.c.
b)	LEI	213800FKA5MF17RJKT63
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
Transaction 1
a)	Description of the financial instrument, type of instrument Identification code	Ordinary shares of 25p each GB0002875804
b)	Nature of the transaction	Shares released under the 2023 Restricted Share Plan
c)	Price(s) and volume(s)	Price(s) Volume(s) £nil 12,571
d)	Aggregated information - Aggregated volume - Price	12,571 £nil
e)	Date of the transaction	2026-03-23
f)	Place of the transaction	Outside a trading venue
Transaction 2
a)	Description of the financial instrument, type of instrument Identification code	Ordinary shares of 25p each GB0002875804
b)	Nature of the transaction	Sale of shares to meet tax liability arising on vesting of 2023 Restricted Share Plan
c)	Price(s) and volume(s)	Price(s) Volume(s) £42.84 5,910
d)	Aggregated information - Aggregated volume - Price	5,910 £253,184.40
e)	Date of the transaction	2026-03-23
f)	Place of the transaction	Outside a trading venue

Name of officer of issuer responsible for making notification: Nancy Jiang Date of notification: 25 March 2026

 

END