Director/PDMR Shareholding

Summary by AI BETAClose X

Aviva PLC has announced that several Persons Discharging Managerial Responsibilities (PDMRs) increased their shareholdings on October 15th and 16th, 2026. These transactions involved the acquisition of shares through various employee share plans, with prices ranging from £7.06 to £7.08, and the reinvestment of dividends at prices between £7.11. Notable transactions include Pippa Lambert acquiring 270 shares at £7.06 and reinvesting 475 shares at £7.11, and Charlotte Jones acquiring 36 shares at £7.08 and reinvesting 9,629 shares at £7.11. These transactions represent an increase in the PDMRs' share interests in the company.

Disclaimer*

Aviva PLC
20 October 2026
 

 

 

 

 

 

 

20 October 2026

 

Notification of Transactions of Directors and Persons Discharging Managerial Responsibilities (PDMRs)

 

Aviva announces that the share interests of the following PDMRs have increased following the monthly acquisition of Aviva plc shares held in various plans on 15 October 2026.

 

Name

Form Held

Share price

No. of shares

Douglas Brown

Aviva All Employee Share Ownership Plan

£7.08

35

Navinder Dhillon

Aviva Global Matching Share Plan

£7.06

54

James Hillman

Aviva All Employee Share Ownership Plan

£7.08

35

Charlotte Jones

Aviva All Employee Share Ownership Plan

£7.08

36

Pippa Lambert

Aviva Non-Executive Director Share Purchase Scheme

£7.06

270

Jason Storah

Aviva All Employee Share Ownership Plan

£7.08

28

Mark Versey

Aviva All Employee Share Ownership Plan

£7.08

35

 

 

Aviva also announces that the share interests of the following PDMRs have increased following the reinvestment of dividends in respect of Aviva plc shares held in various plans on 16 October 2026.

 

Name

Form Held

Share price

No. of shares

Douglas Brown

Aviva All Employee Share Ownership Plan

£7.11

80

Navinder Dhillon

Aviva Nominee Account

£7.11

550

Aviva Global Matching Share Plan

£7.11

5

Charlotte Jones

Aviva Nominee Account

£7.11

9,629

Aviva All Employee Share Ownership Plan

£7.11

3

Pippa Lambert

Aviva Non-Executive Director Share Purchase Scheme

£7.11

475

Jason Storah

 

Aviva All Employee Share Ownership Plan

£7.11

7

Aviva Global Matching Share Plan

£7.11

39

Mark Versey

Aviva All Employee Share Ownership Plan

£7.11

193

 

Full details of the transactions are set out below.

This announcement is made in accordance with Article 19 of the EU Market Abuse Regulation 596/2014 (as incorporated into UK domestic law by the European Union (Withdrawal) Act 2018).

 

1

Details of the person discharging managerial responsibilities

a)

Name

Douglas Brown

2

Reason for the notification

a)

Position/status

CEO of Insurance, Wealth & Retirement

b)

Initial notification/Amendment

Initial notification

3

Details of the issuer

a)

Name

Aviva plc

b)

LEI

YF0Y5B0IB8SM0ZFG9G81

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

 

Shares

 

GB00BPQY8M80

b)

Nature of transaction(s)

1. Acquisition of shares held in the Aviva All Employee Share Ownership Plan

2. Dividend re-investment of shares held in the Aviva All Employee Share Ownership Plan

c)

Price(s) and volume(s)

Price(s)

Volume(s)

 

 

  1. £7.08
  2. £7.11
  1. 35
  2. 80

d)

Aggregate information

Price(s)

Volume(s)

 

 

  1. £7.08
  2. £7.11
  1. 35
  2. 80

e)

Date of the transaction(s)

1. 2026-10-15

2. 2026-10-16

f)

Place of the transaction(s)

London Stock Exchange, XLON

 

1

Details of the person discharging managerial responsibilities

a)

Name

Navinder Dhillon

2

Reason for the notification

a)

Position/status

CEO of Aviva Canada

b)

Initial notification/Amendment

Initial notification

3

Details of the issuer

a)

Name

Aviva plc

b)

LEI

YF0Y5B0IB8SM0ZFG9G81

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

 

Shares

 

GB00BPQY8M80

b)

Nature of transaction(s)

  1. Acquisition of shares held in the Aviva Global Matching Share Plan
  2. Dividend re-investment of shares held in the Aviva Nominee Account
  3. Dividend re-investment of shares held in the Aviva Global Matching Share Plan

c)

Price(s) and volume(s)

Price(s)

Volume(s)

 

 

  1. £7.06
  2. £7.11
  3. £7.11
  1. 54
  2. 550
  3. 5

d)

Aggregate information

Price(s)

Volume(s)

 

 

  1. £7.06
  2. £7.11
  3. £7.11
  1. 54
  2. 550
  3. 5

e)

Date of the transaction(s)

  1. 2026-10-15
  2. 2026-10-16
  3. 2026-10-16

f)

Place of the transaction(s)

London Stock Exchange, XLON

 

1

Details of the person discharging managerial responsibilities

a)

Name

James Hillman

2

Reason for the notification

a)

Position/status

Group Chief Risk Officer

b)

Initial notification/Amendment

Initial notification

3

Details of the issuer

a)

Name

Aviva plc

b)

LEI

YF0Y5B0IB8SM0ZFG9G81

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

 

Shares

 

GB00BPQY8M80

b)

Nature of transaction(s)

Acquisition of shares held in the Aviva All Employee Share Ownership Plan

c)

Price(s) and volume(s)

Price(s)

Volume(s)

 

 

£7.08

35

d)

Aggregate information

Price(s)

Volume(s)

 

 

£7.08

35

e)

Date of the transaction(s)

2026-10-15

f)

Place of the transaction(s)

London Stock Exchange, XLON

 

1

Details of the person discharging managerial responsibilities

a)

Name

Charlotte Jones

2

Reason for the notification

a)

Position/status

Group Chief Financial Officer

b)

Initial notification/Amendment

Initial notification

3

Details of the issuer

a)

Name

Aviva plc

b)

LEI

YF0Y5B0IB8SM0ZFG9G81

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Shares

 

GB00BPQY8M80

b)

Nature of transaction(s)

1. Acquisition of shares held in the Aviva All Employee Share Ownership Plan

2. Dividend re-investment of shares held in the Aviva Nominee Account

3. Dividend re-investment of shares held in the Aviva All Employee Share Ownership Plan

c)

Price(s) and volume(s)

Price(s)

Volume(s)

 

 

  1. £7.08
  2. £7.11
  3. £7.11
  1. 36
  2. 9,629
  3. 3

d)

Aggregate information

Price(s)

Volume(s)

 

 

  1. £7.08
  2. £7.11
  3. £7.11
  1. 36
  2. 9,629
  3. 3

e)

Date of the transaction(s)

  1. 2026-10-15
  2. 2026-10-16
  3. 2026-10-16

f)

Place of the transaction(s)

London Stock Exchange, XLON

 

1

Details of the person discharging managerial responsibilities

a)

Name

Pippa Lambert

2

Reason for the notification

a)

Position/status

Non-Executive Director

b)

Initial notification/Amendment

Initial notification

3

Details of the issuer

a)

Name

Aviva plc

b)

LEI

YF0Y5B0IB8SM0ZFG9G81

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Shares

 

GB00BPQY8M80

b)

Nature of transaction(s)

  1. Acquisition of shares held in the Aviva Non-Executive Director Share Purchase Scheme
  2. Dividend re-investment of shares held in the Aviva Non-Executive Director Share Purchase Scheme

c)

Price(s) and volume(s)

Price(s)

Volume(s)

 

 

  1. £7.06
  2. £7.11
  1. 270
  2. 475

d)

Aggregate information

Price(s)

Volume(s)

 

 

  1. £7.06
  2. £7.11
  1. 270
  2. 475

e)

Date of the transaction(s)

  1. 2026-10-15
  2. 2026-10-16

f)

Place of the transaction(s)

London Stock Exchange, XLON

 

1

Details of the person discharging managerial responsibilities

a)

Name

Jason Storah

2

Reason for the notification

a)

Position/status

CEO of UK & Ireland General Insurance

b)

Initial notification/Amendment

Initial notification

3

Details of the issuer

a)

Name

Aviva plc

b)

LEI

YF0Y5B0IB8SM0ZFG9G81

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Shares

 

GB00BPQY8M80

b)

Nature of transaction(s)

  1. Acquisition of shares held in the Aviva All Employee Share Ownership Plan
  2. Dividend re-investment of shares held in the Aviva Global Matching Share Plan
  3. Dividend re-investment of shares held in the Aviva All Employee Share Ownership Plan

c)

Price(s) and volume(s)

Price(s)

Volume(s)

 

 

  1. £7.08
  2. £7.11
  3. £7.11
  1. 28
  2. 39
  3. 7

d)

Aggregate information

Price(s)

Volume(s)

 

 

  1. £7.08
  2. £7.11
  3. £7.11
  1. 28
  2. 39
  3. 7

e)

Date of the transaction(s)

  1. 2026-10-15
  2. 2026-10-16
  3. 2026-10-16

f)

Place of the transaction(s)

London Stock Exchange, XLON

 

 

1

Details of the person discharging managerial responsibilities

a)

Name

Mark Versey

2

Reason for the notification

a)

Position/status

CEO of Aviva Investors

b)

Initial notification/Amendment

Initial notification

3

Details of the issuer

a)

Name

Aviva plc

b)

LEI

YF0Y5B0IB8SM0ZFG9G81

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Shares

 

GB00BPQY8M80

b)

Nature of transaction(s)

  1. Acquisition of shares held in the Aviva All Employee Share Ownership Plan
  2. Dividend re-investment of shares held in the Aviva All Employee Share Ownership Plan

c)

Price(s) and volume(s)

Price(s)

Volume(s)

 

 

  1. £7.08
  2. £7.11
  1. 35
  2. 193

d)

Aggregate information

Price(s)

Volume(s)

 

 

  1. £7.08
  2. £7.11
  1. 35
  2. 193

e)

Date of the transaction(s)

  1. 2026-10-15
  2. 2026-10-16

f)

Place of the transaction(s)

London Stock Exchange, XLON

 

 

-ends-

 

Enquiries:

 

Media:

 

Andrew Reid

+44 (0)7800 694 276

Sarah Swailes

Alice Constable

+44 (0)7800 694 859

+44 (0)7350 398 942

 

 

Analysts:

 

Michael O'Hara

Joel von Sternberg

Giles White

 

+44 (0)7387 234 388

+44 (0)7384 231 238

+44 (0)7385 011 249

 

 

 

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