Director/PDMR Shareholding

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1	Details of the person discharging managerial responsibilities/person closely associated
a)	Name	Douglas Brown
2	Reason for the notification
a)	Position/status	CEO of Insurance, Wealth & Retirement
b)	Initial notification/Amendment	Initial Notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Aviva plc
b)	LEI	YF0Y5B0IB8SM0ZFG9G81
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Ordinary Shares GB00BPQY8M80
b)	Nature of transaction	Acquisition under the Aviva All Employee Share Ownership Plan
c)	Price(s) and volume(s)	Price(s)	Volume(s)
		£6.42	39
d)	Aggregated information	Price	Volume
		£6.42	39
e)	Date of the transaction	2026-03-16
f)	Place of the transaction	London Stock Exchange, XLON

1	Details of the person discharging managerial responsibilities/person closely associated
a)	Name	James Hillman
2	Reason for the notification
a)	Position/status	Group Chief Risk Officer
b)	Initial notification/Amendment	Initial Notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Aviva plc
b)	LEI	YF0Y5B0IB8SM0ZFG9G81
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Ordinary Shares GB00BPQY8M80
b)	Nature of transaction	Acquisition under the Aviva All Employee Share Ownership Plan
c)	Price(s) and volume(s)	Price(s)	Volume(s)
		£6.42	39
d)	Aggregated information	Price	Volume
		£6.42	39
e)	Date of the transaction	2026-03-16
f)	Place of the transaction	London Stock Exchange, XLON

1	Details of the person discharging managerial responsibilities/person closely associated
a)	Name	Mark Versey
2	Reason for the notification
a)	Position/status	CEO of Aviva Investors
b)	Initial notification/Amendment	Initial Notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Aviva plc
b)	LEI	YF0Y5B0IB8SM0ZFG9G81
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Ordinary Shares GB00BPQY8M80
b)	Nature of transaction	Acquisition under the Aviva All Employee Share Ownership Plan
c)	Price(s) and volume(s)	Price(s)	Volume(s)
		£6.42	39
d)	Aggregated information	Price	Volume
		£6.42	39
e)	Date of the transaction	2026-03-16
f)	Place of the transaction	London Stock Exchange, XLON

1	Details of the person discharging managerial responsibilities
a)	Name	Jason Storah
2	Reason for the notification
a)	Position/status	CEO of UK & Ireland General Insurance
b)	Initial notification/Amendment	Initial notification
3	Details of the issuer
a)	Name	Aviva plc
b)	LEI	YF0Y5B0IB8SM0ZFG9G81
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Ordinary Shares GB00BPQY8M80
b)	Nature of transaction	Acquisition under the Aviva All Employee Share Ownership Plan
c)	Price(s) and volume(s)	Price(s)	Volume(s)
		£6.42	32
d)	Aggregate information	Price	Aggregate volume
		£6.42	32
e)	Date of the transaction	2026-03-16
f)	Place of the transaction	London Stock Exchange, XLON

1	Details of the person discharging managerial responsibilities/person closely associated
a)	Name	Pippa Lambert
2	Reason for the notification
a)	Position/status	Non-Executive Director
b)	Initial notification/Amendment	Initial Notification
3	Details of the issuer
a)	Name	Aviva plc
b)	LEI	YF0Y5B0IB8SM0ZFG9G81
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Ordinary Shares GB00BPQY8M80
b)	Nature of transaction	Acquisition under the Aviva Non-Executive Director Share Purchase Scheme
c)	Price(s) and volume(s)	Price(s)	Volume(s)
		£6.34	229
d)	Aggregated information	Price	Volume
		£6.34	229
e)	Date of the transaction	2026-03-16
f)	Place of the transaction	London Stock Exchange, XLON

Summary by AI ^BETAClose X

Companies

UK 100

Latest directors dealings

Enquiries:
Media:
Andrew Reid	+44 (0)7800 694 276
Sarah Swailes	+44 (0)7800 694 859
Marion Fischer	+44 (0)7800 693 219

Analysts:
Michael O'Hara	+44 (0)7387 234 388

Director/PDMR Shareholding

Summary by AI BETAClose X

Companies

UK 100

Latest directors dealings

Summary by AI ^BETAClose X