Director/PDMR Shareholding

*A Private Investor is a recipient of the information who meets all of the conditions set out below, the recipient:

Obtains access to the information in a personal capacity;
Is not required to be regulated or supervised by a body concerned with the regulation or supervision of investment or financial services;
Is not currently registered or qualified as a professional securities trader or investment adviser with any national or state exchange, regulatory authority, professional association or recognised professional body;
Does not currently act in any capacity as an investment adviser, whether or not they have at some time been qualified to do so;
Uses the information solely in relation to the management of their personal funds and not as a trader to the public or for the investment of corporate funds;
Does not distribute, republish or otherwise provide any information or derived works to any third party in any manner or use or process information or derived works for any commercial purposes.

Please note, this site uses cookies. Some of the cookies are essential for parts of the site to operate and have already been set. You may delete and block all cookies from this site, but if you do, parts of the site may not work. To find out more about the cookies used on Investegate and how you can manage them, see our Privacy and Cookie Policy

To continue using Investegate, please confirm that you are a private investor as well as agreeing to our Privacy and Cookie Policy & Terms.

1	Details of the person discharging managerial responsibilities/person closely associated
a)	Name	Douglas Brown
2	Reason for the notification
a)	Position/status	CEO of Insurance, Wealth & Retirement
b)	Initial notification/Amendment	Initial Notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Aviva plc
b)	LEI	YF0Y5B0IB8SM0ZFG9G81
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Ordinary Shares GB00BPQY8M80
b)	Nature of transaction	Acquisition under the Aviva All Employee Share Ownership Plan
c)	Price(s) and volume(s)	Price(s)	Volume(s)
		£6.66	36
d)	Aggregated information	Price	Volume
		£6.66	36
e)	Date of the transaction	2025-12-15
f)	Place of the transaction	London Stock Exchange, XLON

1	Details of the person discharging managerial responsibilities/person closely associated
a)	Name	James Hillman
2	Reason for the notification
a)	Position/status	Group Chief Risk Officer
b)	Initial notification/Amendment	Initial Notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Aviva plc
b)	LEI	YF0Y5B0IB8SM0ZFG9G81
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Ordinary Shares GB00BPQY8M80
b)	Nature of transaction	Acquisition under the Aviva All Employee Share Ownership Plan
c)	Price(s) and volume(s)	Price(s)	Volume(s)
		£6.66	36
d)	Aggregated information	Price	Volume
		£6.66	36
e)	Date of the transaction	2025-12-15
f)	Place of the transaction	London Stock Exchange, XLON

1	Details of the person discharging managerial responsibilities/person closely associated
a)	Name	Mark Versey
2	Reason for the notification
a)	Position/status	CEO of Aviva Investors
b)	Initial notification/Amendment	Initial Notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Aviva plc
b)	LEI	YF0Y5B0IB8SM0ZFG9G81
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Ordinary Shares GB00BPQY8M80
b)	Nature of transaction	Acquisition under the Aviva All Employee Share Ownership Plan
c)	Price(s) and volume(s)	Price(s)	Volume(s)
		£6.66	39
d)	Aggregated information	Price	Volume
		£6.66	39
e)	Date of the transaction	2025-12-15
f)	Place of the transaction	London Stock Exchange, XLON

1	Details of the person discharging managerial responsibilities
a)	Name	Jason Storah
2	Reason for the notification
a)	Position/status	CEO of UK & Ireland General Insurance
b)	Initial notification/Amendment	Initial notification
3	Details of the issuer
a)	Name	Aviva plc
b)	LEI	YF0Y5B0IB8SM0ZFG9G81
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Ordinary Shares GB00BPQY8M80
b)	Nature of transaction	Acquisition under the Aviva All Employee Share Ownership Plan
c)	Price(s) and volume(s)	Price(s)	Volume(s)
		£6.66	28
d)	Aggregate information	Price	Aggregate volume
		£6.66	28
e)	Date of the transaction	2025-12-15
f)	Place of the transaction	London Stock Exchange, XLON

1	Details of the person discharging managerial responsibilities/person closely associated
a)	Name	Pippa Lambert
2	Reason for the notification
a)	Position/status	Non-Executive Director
b)	Initial notification/Amendment	Initial Notification
3	Details of the issuer
a)	Name	Aviva plc
b)	LEI	YF0Y5B0IB8SM0ZFG9G81
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Ordinary Shares GB00BPQY8M80
b)	Nature of transaction	Acquisition under the Aviva Non-Executive Director Share Purchase Scheme
c)	Price(s) and volume(s)	Price(s)	Volume(s)
		£6.62	222
d)	Aggregated information	Price	Volume
		£6.62	222
e)	Date of the transaction	2025-12-15
f)	Place of the transaction	London Stock Exchange, XLON

Summary by AI ^BETAClose X

Companies

UK 100

Latest directors dealings

Enquiries:
Media:
Andrew Reid	+44 (0)7800 694 276
Sarah Swailes	+44 (0)7800 694 859
Marion Fischer	+44 (0)7800 693 219

Analysts:
Greg Neilson	+44 (0)7800 694 564
Joel von Sternberg	+44 (0)7384 231 238
Michael O'Hara	+44 (0)7387 234 388

Director/PDMR Shareholding

Summary by AI BETAClose X

Companies

UK 100

Latest directors dealings

Summary by AI ^BETAClose X