Hui10 Commences Sports Lottery+ Rollout

Acceler8 Ventures PLC

01 September 2026

 

1 September 2026

ACCELER8 VENTURES PLC

Hui10 commences roll out of its Sports Lottery+ platform

Acceler8 Ventures Plc (LSE: AC8, "AC8" or the "Company") is pleased to announce that its principal operating business, Hui10 Inc. ("Hui10"), has commenced the roll of out its Sports Lottery+ platform following its successful deployment in Hohhot, Inner Mongolia.

Sports Lottery+ is designed to evolve the lottery retail experience in China from the traditional single transaction to a broader integrated customer engagement experience and underpins Hui10's aim to increase lottery participation, through enhanced consumer lottery experience. The platform introduces a connected digital layer that strengthens relationships between participants, retailers, Sports Lottery stakeholders, brands, merchants and sports-related ecosystems. The roll out will continue in Inner Mongolia before extending to Hebei, Henan, Shandong, Liaoning, Jiangsu and Shanxi provinces over the next six months.  

Sports Lottery+ integrates multiple capabilities into one connected ecosystem. At its foundation, Sports Lottery+ integrates Hui10's lottery enabled UnionPay-certified POS terminal with the newly introduced Sports Lottery Loyalty Programme creating, for the first time, an engagement layer which allows lottery customers the ability to build up 'Lucky World Beans' loyalty points, which can then be redeemed against eligible Lucky World merchandise and Starting XI services. 

Lucky World also provides the commerce and retailer enablement layer, supporting wider merchandise sales such as TEAM CHINA products, Lottery HongBao activity and consumer engagement campaigns. Furthermore, this same digital infrastructure also supports Hui10's longer-term strategy to support paperless lottery services should future policy and regulatory developments permit such functionality.

Daniel Levine, Chief Executive Officer of AC8, said:

"The introduction of Hui10's Sports Lottery+ platform is an important milestone in our strategy. The Hohhot pilot demonstrated how multiple elements of the Hui10 ecosystem can operate within a single, connected environment. This now includes bringing our AI technology directly into Sports Lottery shops, with intelligent assistants designed for both shopkeepers and players to improve operational efficiency, customer engagement and the overall player experience.

"With the successful launch of the Hohhot pilot, we are now able to roll out Sports Lottery+ across additional regions, partners and consumer environments."

Enquiries:

Acceler8 Ventures Plc	Daniel Levine Giles Willits	C/o FTI Consulting
FTI Consulting (Financial PR)	John Waples Valerija Cymbal Jemima Gurney	Tel: [phone]
Joh. Berenberg, Gossler & Co. KG, London Branch (Broker)	Matthew Armitt Mark Whitmore Alex Wright	Tel: [phone]

About Acceler8 Ventures Plc

AC8 is a main market publicly listed company focused on driving shareholder value through creating and developing technology enabled business opportunities.

About Hui10 Inc.

Hui10 is a Beijing-headquartered technology group that has spent more than a decade developing digital infrastructure creating a new digital engagement and transaction layer within China's regulated lottery ecosystem, including AI-enabled tools and Big Data capabilities. Its technology enables transactional activity that connects with consumers and merchants, supporting improved oversight, engagement, transaction traceability and operational insight. With deep integration into national payment infrastructure, UnionPay certified point-of-sale technology, together with established commercial relationships with regulated financial technology service providers and institutions. Hui10 has developed a differentiated and strategically important position from which to continue the digital evolution of its platform and services.

Hui10 aims to increase lottery participation through expanding consumer access throughout China, enhancing the customer experience through building new digital enabled products and services, and enabling its Lucky World retail brand across the existing lottery shop network.

 

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