Trading Statement

To be embargoed until 7.00am

                                                                25 January 2007

                                  Toluna Plc                                   

                          ("Toluna" or "the Company")                          

                                                                               
                                Trading Update                                 

Highlights

● Sales and operating profits for the year ended 31 December 2006 anticipated
to be ahead of market expectations

● Operating margins improve during the year

● Panel size now 1.3 million members

Update

The Board of Toluna, a leading independent provider of online panels and
technology services to the market research industry, is pleased to give an
update on trading in the year ended 31 December 2006.

The Company expects to report turnover of not less than £8.3 million for the
year ended 31 December 2006, which is ahead of market expectations. This
represents an increase of more than 275 per cent. compared to the pro forma
turnover for the corresponding period in 2005 of £3.0 million. Operating
profits for the year are also expected to exceed market expectations and
operating margins are anticipated to be around 25 per cent. compared with the
pro forma 2005 figure of 21.4 per cent.


Panel membership has grown from 729,000 members at the end of 2005 to 1.3
million members as at 31 December 2006. During the year, the number of clients
using the Company's panels and associated services more than doubled to 246.
The level of repeat business from clients recorded during the year represented
more than 70 per cent. of the total revenue achieved.

Frederic-Charles Petit, Chief Executive, commented:


"We are delighted with the recent acceleration in revenues and the significant
increase in operating margins. We believe that our technology offering,
together with the community element of our panel, is delivering exceptional
results in a fast growing market place. We are excited by our immediate and
longer term prospects".

Enquiries:

Toluna plc

Frederic-Charles Petit 0033633080391

John East & Partners Limited

David Worlidge/Simon Clements 0207 628 2200


Notes to Editors:

Toluna is a leading European independent provider of online panels and
technology services to the market research industry. Through its offices in
London, Frankfurt, Paris and New York, it provides customers with access to its
16 panels, creates bespoke panels and licenses its survey and panel management
technology.

Toluna was admitted to trading on the AIM Market in May 2005.