Information  X 
Enter a valid email address
  Print      Mail a friend       More announcements

Wednesday 15 May, 2019

Deutsche Famlnvschg

Insurtech launches pet health insurance

RNS Number : 0840Z
Deutsche Familienversicherung AG
15 May 2019

DFV Deutsche Familienversicherung AG / Key word(s): Market launch/Miscellaneous
DFV Deutsche Familienversicherung AG: Insurtech launches pet health insurance with strong distribution partner

The issuer is solely responsible for the content of this announcement.


* Insurtech expands cooperation with ProSiebenSat.1 Digital

* New digital insurance under the brand "PETPROTECT" (

* Distribution via high-reach TV and online channels of the ProSiebenSat.1 Group

Frankfurt am Main, May 15, 2019 - DFV Deutsche Familienversicherung AG ("DFV", "German Family Insurance"), a strongly growing and Europe-leading Insurtech company, launches pet health insurance "PETPROTECT". The existing cooperation with ProSiebenSat.1 Digital will now be further expanded for the distribution of the new product. Since today, May 15, 2019, ProSiebenSat.1 Digital is promoting the new animal health insurance of Deutsche Familienversicherung on the group's broadband TV and online channels. ProSiebenSat.1 Digital has developed a high-performance marketing concept specifically for the new cooperation. The marketing takes place under the newly created brand "PETPROTECT" and via the website
Dr. Stefan M. Knoll, CEO and founder of the German Family Insurance: "We are very pleased that we can offer another digital insurance product," PETPROTECT ". With ProSiebenSat.1 Digital, we have a promising and already established distribution channel at our disposal. Animal health insurance is still a relatively new product and has enormous market potential. "

Animal Health Insurance in Germany-Great Market Potential

The market for animal health insurance is still in its infancy in Germany but demand for it is increasing rapidly. About 9.2 million dogs and 13.7 million cats live in Germany, and a maximum of 17% of all dog owners and 6% of all cat owners have animal health insurance.
DFV is thus entering a promising market segment with its new product, "PETPROTECT." DFV is consistently implementing its growth strategy and demonstrating its business's high degree of scalability across various product segments. As a fully digital insurance company, DFV can quickly and flexibly adapt its product offering to the needs of the market.
If everything goes according to plan, Deutsche Familienversicherung intends to catch up with the rest of its competitors in this product segment as well. Dr. Stefan M. Knoll: "Based on our flexible and state-of-the-art IT platform, we were also able to launch animal health insurance products based on the 16er matrix logic. For example, German animal health insurance covers all the risks that a dog owner might face if his pet gets sick."
Animal health insurance will be assigned to the property insurance line and is part of DFV's corporate strategy to increase the share of property insurance new business in 2019 from 3.5% (2018) to 10%.

About DFV - Deutsche Familienversicherung AG

Based in Frankfurt am Main, Deutsche Familienversicherung is the first digitized insurer and the only functioning Insurtech company on the German market today. The easy-to-understand, reasonable and excellent insurance using the 16er matrix has set new standards in the industry. Just enter the age fill it out: Easy. Makes sense. For more information, go to:

Press & Investor Relations contact
Lutz Kiesewetter

Head of Corporate Communications & Investor Relations

Ph: +49 69 74 30 46 396
[email protected]



15.05.2019 Dissemination of a Corporate News, transmitted by DGAP - a service of EQS Group AG.
The issuer is solely responsible for the content of this announcement.

The DGAP Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases.
Archive at






DFV Deutsche Familienversicherung AG


Reuterweg 47


60323 Frankfurt/Main




069 74 30 46 396


069 74 30 46 46


[email protected]







Regulated Market in Frankfurt (Prime Standard); Regulated Unofficial Market in Berlin, Dusseldorf, Hamburg, Munich, Stuttgart, Tradegate Exchange

EQS News ID: 






End of News

DGAP News Service


This information is provided by RNS, the news service of the London Stock Exchange. RNS is approved by the Financial Conduct Authority to act as a Primary Information Provider in the United Kingdom. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact [email protected] or visit

a d v e r t i s e m e n t