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Codemasters Grp Hldg (CDM)

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Wednesday 07 November, 2018

Codemasters Grp Hldg

Partnership with NetEase Inc.

RNS Number : 5958G
Codemasters Group Holdings PLC
07 November 2018
 

7 November 2018

Codemasters Group Holdings Plc

("Codemasters" or the "Company")

Partnership with NetEase Inc.

 

Codemasters (AIM: CDM), the video game developer and publisher specialising in high quality racing games, is pleased to announce it has entered into a strategic partnership with NetEase Inc. (NASDAQ: NTES), a leading internet technology company in China that operates some of the most popular international online games in China.

 

Under the terms of the agreement NetEase will be the exclusive publisher for three of Codemasters' upcoming PC titles within China, commencing with DiRT Rally 2.0. As part of the agreement, NetEase will invest in marketing and localising the games to accelerate their growth in the territory. It will also be responsible for obtaining the necessary regulatory approvals in China. Revenue resulting from this partnership shall be shared between the parties.

 

This partnership is in line with the Group's objective to develop key strategic relationships in order to expand its audience and catalyse further growth. China is the world's biggest gaming market and presents a major opportunity for Codemasters in the future.

 

Frank Sagnier, Chief Executive of Codemasters commented:

"We're delighted that NetEase shares our vision for growing the racing games segment in China. Its unparalleled knowledge and track record in publishing AAA games will ensure that we are best positioned for growth in this key gaming market."

 

Brent Wang, Business Development at NetEase Inc. commented:

"We see this alignment with Codemasters as an ideal strategic fit with the Publishing arm of our business. Racing is an evergreen gaming category and Codemasters has shown considerable strength in this space. We are incredibly excited to bring these titles to our loyal domestic gaming community."

 

 

Enquiries

 

 

 

Codemasters Group Holdings Plc

Frank Sagnier, CEO

Rashid Varachia, CFO

 

Via Alma PR

 

 

Liberum (Nominated Adviser and sole broker)

Neil Patel

Cameron Duncan

William Hall

 

+44 (0) 20 3100 2000

 

 

 

 

Alma PR Limited

Josh Royston

Rebecca Sanders-Hewett

Helena Bogle

Sam Modlin

+44 (0) 20 3405 0205

[email protected] 

 

 

 

 

ABOUT CODEMASTERS:

Codemasters (AIM:CDM) is an award winning British video game developer and publisher with over 30 years of heritage. The company specialises in high quality racing games including DiRT, GRID, ONRUSH and the BAFTA award-winning official F1® series of videogames.

Codemasters' LEI number is: 213800NOITSDQVNP5W91

 

ABOUT NETEASE:

NetEase, Inc. (NASDAQ: NTES) is a leading Internet technology company in China. Dedicated to providing online services centered around content, community, communication and commerce, NetEase develops and operates some of China's most popular PC-client and mobile games, advertising services, e-mail services and e-commerce platforms. In partnership with Blizzard Entertainment, Mojang AB (a Microsoft subsidiary) and other global game developers, NetEase also operates some of the most popular international online games in China. For more information, please visit: http://ir.netease.com

 

 


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