Information  X 
Enter a valid email address

Bango PLC (BGO)

  Print      Mail a friend

Wednesday 04 November, 2020

Bango PLC

Bango partners with BT for launch with BritBox

RNS Number : 1571E
Bango PLC
04 November 2020
 

 

   

BANGO PLC   

("Bango")  

   

Bango and BT partnership sees first launch with BritBox 

 

 

Cambridge, UK, 4 November, 2020 - Bango (AIM: BGO), the global platform for data-driven commerce, announces it is powering bundled subscription services for BT, the UK's leading telecommunications company. BT has selected the Bango Platform as a key integration point to deliver a range of third-party products and services to its customers. The partnership between Bango and BT will open-up greater entertainment and commerce opportunities for BTs broad customer base.

 

This first launch for BT is with BritBox, enabling eligible customers to select a 6-month complimentary subscription to the full BritBox digital video service. After this period, customers can continue to enjoy BritBox by simply adding the subscription to their BT plan. This launch also represents the first activation through the Bango Platform for BritBox, a digital video subscription service created by the BBC and ITV.

 

The Bango Platform provides a powerful, extensible technology for BT to deliver customer offers across all its channels. Essential features powered by Bango enable accurate offer targeting, simple activation of offers by customers, management of customer entitlements during offer periods, and one-click billing when customers choose to continue enjoying these services at the end of the offer period. Crucially, the Bango Platform enables BT to offer multiple third-party product bundles, and bundles combining first and third party products. Bango provides powerful data insights to ensure the most attractive offers are presented to each selected customer segment, all through one common platform.

 

BT aims to provide its customers with a seamless entertainment experience across all their connected devices. Bango technology enables BT to enhance the content ecosystem available to BT customers, so they can enjoy greater freedom and flexibility in the range and way they consume content.

 

"We are delighted to have been the first to use Bango's commerce platform to help BT entertain their customers with the biggest and best collection of British content available, anywhere." Lee Marshall, Director of Product, BritBox

 

"We welcome BT and BritBox to the Bango circle. BT will deliver a range of third-party products and services to its customers through the Bango Platform and will benefit from Bango data insights to optimize the targeting of product offers to boost consumer engagement . BritBox is an exciting initial launch, we look forward to powering many more leading third-party services for BT.",commented Paul Larbey, CEO at Bango.

 

ENDS

 

Contact Details:   

   

Bango PLC   

FTI Consulting  

finnCap  ( Nomad and Broker)

Tel. +44 333 077 0247  

   

Tel. +44 203 727 1000  

Tel. +44 207 200 0500  

   

Ray Anderson, Exec Chair  

Rob Mindell  

Marc Milmo  

Paul Larbey, CEO

Carolyn Rand, CFO  

Anil Malhotra, CMO  

Darius Alexander

Leah Dudley  

James Thompson  

Matthew Radley  

   

   

   

About Bango  

   

Cross the threshold into the thriving Bango ecosystem where merchants and payment providers converge, grow and thrive.   Being inside the Bango circle means global merchants including Amazon (NASDAQ: AMZN), Google (NASDAQ: GOOG) and Microsoft (NASDAQ: MSFT) are able to work together with payment partners from Africa to the Americas, accelerating the performance of everyone on the inside. By bringing businesses together and powering e-commence with unique data-driven insights, Bango delivers new dimensions of growth and new experiences for people around the world.   

 

Bango. Think inside the circle. For more information, visit www.bango.com

 

This information is provided by RNS, the news service of the London Stock Exchange. RNS is approved by the Financial Conduct Authority to act as a Primary Information Provider in the United Kingdom. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact [email protected] or visit www.rns.com.

RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our Privacy Policy.
 
END
 
 
MSCDXLFBBFLXFBV

a d v e r t i s e m e n t