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asSeenonScreen Hldgs (ASC)

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Wednesday 03 October, 2001

asSeenonScreen Hldgs

Admission to AIM

asSeenonScreen Holdings PLC
3 October 2001



Date:          03 October 2001

Contact:       Nick Robertson, Chief Executive Officer
               asSeenonScreen Holdings plc              0207 240 7070

               Ewan Leggat
               Seymour Pierce                           0207 648 8700

               David Bick
               Holborn Public Relations                 0207 929 5599

                         asSeenonScreen Holdings plc

             Marketing services and retail group to float on AIM

Summary

*   Acquisition of Brindle Limited, a private company cash shell, with
net cash of £350,000, and a placing of 1,125,000 shares at 20p per share, to
raise gross proceeds of £225,000, to be used primarily to develop the group's
retail business

*   The market capitalisation at the Placing Price will be around £12.3m

*   Dealings in the shares expected to commence on 3 October 2001

*   Group comprises two businesses:

Entertainment Marketing, established in 1995, specialises in brand placement
and TV public relations for clients such as Carlsberg and Pepsi. It is also
the preferred supplier to Carat, a subsidiary of Aegis, one of Europe's
largest media buying agencies

ASOS, launched in the U.K. in 2000, retails products over the web and through
concessions which have been seen on film or TV and are used or worn by
celebrities. In the six months to 30 June 2001, turnover in this business
increased by 80% over the previous six months to £466,000

*  Both businesses were founded by Nick Robertson, Chief Executive
Officer, and Quentin Griffiths, Business Development Director, whose careers
had been spent in the advertising and public relations sectors. The board also
includes The Lord Waheed Alli, formerly Chairman of Carlton Productions, and
John Morgan, Finance Director.


Commenting on the flotation, Chief Executive Officer, Nick Robertson, said:

'Our  ASOS retail concept has developed  from our more established brand
placement business, and we have demonstrated that it lends itself well to both
the web and the physical retail environment. Sales in this business have grown
and continue to grow strongly.  We have also achieved significant recognition
in the celebrity media segment and our strategy is based on becoming a lead
consumer brand in the 'buy what you see on screen' market .'

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