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Actual Experience (ACT)

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Friday 28 February, 2020

Actual Experience

Grant of Options

RNS Number : 5475E
Actual Experience PLC
28 February 2020

28 February 2020


Actual Experience plc
(the "Group", the "Company" or "Actual Experience")


Grant of Options


Actual Experience plc (AIM: ACT), the analytics-as-a-service company, announced its intention on 4 December 2019 to grant share options to Non-Executive Director, Kirsten English.  The Company has now granted options over 70,000 ordinary shares of 0.2 pence each in the capital of the Company ('Ordinary Shares'), with an exercise price of 47.5p pence per Ordinary Share. 


The options will vest in equal annual instalments upon the first three anniversaries of appointment, with the first tranche vesting on 1 January 2021, and expire ten years from the date of vesting.  Kirsten does not currently hold any other Ordinary Shares in the capital of the Company.




Actual Experience plc

Dave Page, Chief Executive Officer

Steve Bennetts, Chief Financial Officer


via Alma PR

N+1 Singer Advisory LLP

Shaun Dobson

Lauren Kettle


Tel: +44 (0)207 496 3000

Alma PR


Caroline Forde, Josh Royston, Helena Bogle

Tel: +44 (0)203 405 0205




About Actual Experience

Actual Experience's goal is to significantly improve the performance of the digital world.


The Company enables its partners to optimise their customers' digital ecosystem to increase productivity and enhance brand experiences through Human Experience Management.


Developed from 10 years of patented academic research and three patents, the Company's Human Experience Management Services analyse the human experience of any digital service. The Company's service provides organisations with actionable information whereby changes to the digital ecosystem can be made to optimise and improve digital experience for customers and employees.  For any organisation, this means that their most valuable asset - their employees - are liberated from digital slow time, their online brand reputation can be protected and they can make informed ecosystem investment decisions.


Actual Experience is listed on the London Stock Exchange (AIM: ACT). Our corporate headquarters is in Bath, UK. Actual Experience's unique and patented digital analytics-as-a-service is founded on cutting-edge research at Queen Mary University of London.


For further information please visit






Details of the person discharging managerial responsibilities / person closely associated




Kirsten English


Reason for the notification



Non-Executive Director


Initial notification /Amendment



Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor



Actual Experience plc






Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted



Description of the financial instrument, type of instrument


Identification code


Ordinary shares of 0.2 pence each





Nature of the transaction

Grant of Share Options



Price(s) and volume(s)




47.5 pence per share

70,000 ordinary shares



Aggregated information


- Aggregated volume

- Price



N/A - Single Transaction


Date of the transaction

27 February 2020


Place of the transaction

Off Market Transaction


This information is provided by RNS, the news service of the London Stock Exchange. RNS is approved by the Financial Conduct Authority to act as a Primary Information Provider in the United Kingdom. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact [email protected] or visit

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