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Friday 21 February, 2020

VST Enterprises

VST Enterprises Hires Sony PlayStation Pioneer

RNS Number : 6623D
VST Enterprises
21 February 2020
 

VST Enterprises Hires Sony PlayStation Pioneer

Tech Innovator & Angel Ian Hetherington To Join the VST Enterprises Ltd Board as Executive Director

MANCHESTER, ENGLAND / ACCESSWIRE / February 21, 2020 / VST Enterprises Ltd (VSTE) the British cyber security company founded by tech entrepreneur Louis-James Davis (31) has confirmed that the former MD of Sony Computer Entertainment Europe and tech pioneer Ian Hetherington has joined the board of VSTE as an executive director.

In what the Manchester based tech company describes as a "major game changer," Hetherington will join the company with the specific remit of scaling the current infrastructure and business globally. He will also be responsible for opening up and developing strategic business channels as well as providing mentoring advice and guidance.

Hetherington is widely regarded as one of the forefathers of tech, a mentor, pioneer, angel investor and incubator of talent. He was pivotal to Sony's entry into video gaming with their world famous PlayStation console. Hetherington also founded the legendary games company Psygnosis which produced amongst other global cult computer games "Lemmings" and "Wipeout"

VSTE is the cyber security company which has developed VCode® and VPlatform®, the cyber security equivalent of human DNA. VCode® is a unique coding technology that can be used to provide ultra secure financial transactions, virtual mobile wallet payments as well as providing secure identification services and authentication. The unique VCode® and VPlatform® technology allows users to authenticate themselves in a secure and encrypted way. The company is paving the way in FinTech, counterfeiting, anti piracy, financial authentication and secure ID services.

Commenting on the appointment VSTE CEO Louis-James Davis said;

"We are beyond excited to have such a legendary figure in the tech world joining VSTE. Ian's credentials and reputation as a tech innovator are world class. Single handedly, he changed the face of the computer gaming industry when PlayStation was launched and he was a major part of its global success story. Ian not only brings a wealth of experience across the tech and gaming sectors with a brilliant mind, he is someone who also provides guidance and mentoring of talent and the development of technological innovation. That level of knowledge is invaluable to us at VSTE. Ian will add a very important strategic element to the growth and scalability of VCode® , VPlatform® and VSTE globally."

Hetherington is a renowned figure in the games industry and a lifelong tech pioneer. Post the acquisition of Psygnosis by Sony he was appointed MD of Sony Computer Entertainment Europe. Ian helped design and implement the hardware and software for the PlayStation and oversaw the development of its European launch. The global impact and success of the PlayStation and the contribution of Psygnosis developed content needs no explanation.

Commenting on his appointment to the board of VSTE, Executive Director Ian Hetherington said;

"It is a real privilege to be working with Louis-James and the team at VSTE with such an exciting future ahead. My greatest belief is that successful tech companies are driven by talent, passion and a constant quest for innovation. VCode® and VPlatform® are unlike anything I have ever seen in all my years of tech. I am hugely excited to be able to play a part in the development of this technology working closely with Louis-James who is a uniquely gifted talent. For VCode® and VPlatform® there is no perceptible limit to what can be achieved and how far this business can scale."

Hetherington has created over £500m of tech company exits during his career. His current interests include mobile gaming, 3D mapping, VR, and game based language learning to enable global mobility. He also sits on the Advisory Board of the UK/Lebanon Technology Hub and the British Games Institute.

The appointment of Hetherington will also see VSTE deploying its technology into computer gaming, film and television. In December 2019, VSTE announced a world first when it teamed up with Velvet Film Productions to use VCode in the new STAR WARSOrigins Film ahead of the major cinema release of THE RISE OF THE SKYWALKER.

For further information on:

VST Enterprises Louis-James Davis & Ian Hetherington

Gerard Franklin Head Of PR & Communications

M: 07885 388398 e: [email protected]

VST Enterprises Ltd | The Lexicon | Mount Street | Manchester | M2 5NT

NOTES TO EDITORS

About VST Enterprises Ltd

VST Enterprises (VSTE) is the company behind the VCode® and VPlatform®. Headquartered in Manchester, the company has international offices in New York, Reno, Hong Kong, Armenia, New Delhi and South Africa and operational in 16 countries.

About VCode® & VPlatform®

VCode® represents the next generation of code scanning technology - an evolutionary step forward from traditional barcodes and QR Codes. VCode® has an infinite range of applications and capabilities from secure identification and ID, to geo location and geo fencing, asset tracking, authentication and permission based authorisations, fan and customer engagement through to biometrics and facial recognition.

VCode® can be used across a wide range of applications to securely purchase music, video and film content to concert and sports event tickets. It can also be used to screen exclusive film content, sales promotion and marketing and create dynamic marketing and fan engagement campaigns. Its wider uses also include anti counterfeiting and anti piracy.

A VCode® can be scanned from over 100 metres, with a 70:1 distance to size scan ratio, at 170-degree angles, on and from moving objects, and upon any multimedia or television screen and even when the VCode® is microscopic on bank notes or minerals. This allows users to access exclusive content, check the validity and authenticity of an item and make purchases while on the move. VCode® provides military grade encryption with over 2 Quintillion combination codes.

Supporting the VCode® app is the VPlatform® - a secure cloud based portal that allows users to create VCode® and manage the content they lead to. The VPlatform® also provides users with real time analytics on who scanned their codes, when and where the scans took place, providing vital consumer data. The VPlatform® enables push notifications and rewards to be sent back to individuals who have made VCode® scans, offering opportunities for brands to significantly enhance their engagement levels with their client base.

For more information please visit www.vstenterprises.com

Media Contact:

Gerard Franklin
Head Of Communications & External Relations
VST ENTERPRISES LTD
m: +44 (0)7885 388398
e:
[email protected]m

SOURCE: VST Enterprises Ltd

 


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