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Zyzygy PLC (ZYZ)

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Thursday 19 July, 2007

Zyzygy PLC

Investee Company progress

Zyzygy PLC
19 July 2007

                                   Zyzygy plc

                           Investee Company progress

Zyzygy plc is pleased to announce that NiceTech Limited, in which it holds a 41
per cent. interest, is making excellent progress on a unique Children's
massively multiplier online game ('MMO') based upon Ragdoll's latest children's
programme, Tronji. With only a 12-month development programme, Nice Tech is on
schedule to complete the game for Spring 2008, to coincide with the broadcast
launch of Tronji on CBBC.

As announced on 9 February this year, Ragdoll, BBC Worldwide and CBBC have
selected Nice Tech to produce and develop an MMO children's world that will
complement the forthcoming CBBC children's programme. By endeavouring to
maintain the unique conceptual elements of Tronji, Nice Tech enjoys a fruitful
working relationship with Ragdoll Productions. Paul Baker, CEO of Nice Tech,
explains: 'This is a complicated development process which incorporates a series
of approval benchmarks. We really respect the success of Ragdoll and are keen to
emulate its design quality and high production values. We will implement the
highest of development standards to rise to the challenge of doing justice to
this innovative new programme. We have drawn up tight development processes,
specifying regular milestones, detailed design levels, asset lists and test
processes. We have reviewed our production systems to ensure that the
development process can be continuously tuned, tracked and improved.'

While Tronji, the programme, continues to evolve in post-production at Ragdoll,
Nice Tech is developing the complementary online Tronji world in parallel. New
builds are released and auto-updated every Friday, ensuring that no-one involved
in the development and approval process is more than five working days behind
when a build is reviewed. This ensures a near 'real time' tracking process. Nice
Tech believes that all parties should be able to provide immediate feedback,
which is particularly important when working with such strong client led
intellectual property, where clarity and accuracy are essential. Ben Simpson,
COO, commented 'Working alongside an award-winning production company with a
global reputation has been a positive challenge for us. We have been keen to
learn from their experience and streamline our own working practices. We feel we
have really grown through this partnership - and in such a short time!'

The Tronji MMO is now ready for its first testing sessions, which will involve
many children over the next four months. A pre-alpha testing strategy was
adopted to allow early feedback and to ensure that the development meets its
tight deadlines. The team at Nice Tech is able to rapidly re-think any design
issue that needs addressing based on the feedback from the young testers. Ben
Simpson added 'This mid-development, pre-alpha, core gameplay testing ensures
that we get critical feedback from the players at an early stage. We can conduct
online testing and follow what the players are doing and enjoy, and use metrics
to discover what's working or requires modification.'

For further information, please contact:

Zyzygy plc
Duncan Lipscombe, Chairman
07775 681648

Grant Thornton Corporate Finance
Philip Secrett/Colin Aaronson
020 7383 5100

                      This information is provided by RNS
            The company news service from the London Stock Exchange                                                                                                                           

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