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Bemrose Corp PLC (FOUR)

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Friday 18 August, 2000

Bemrose Corp PLC

Change of Name

Bemrose Corp PLC
18 August 2000

                     BEMROSE CORPORATION PLC
                  ('Bemrose' or 'The Company')
   Official announcement of name change to 4imprint Group plc

Bemrose,  the  UK's  leading supplier  of  promotional  marketing
products,  is pleased to announce that it has officially  changed
its  name to 4imprint.  Trading will commence under the new  name
at  the  start  of business on Monday 21st August  utilising  the
ticker/symbol  'FOUR',  and  will continue  to  be  listed  under
Support Services.

The  change  of  name was approved at the Company's Extraordinary
General Meeting held on 31st July 2000.   The new name, 4imprint,
more  closely reflects the new business to business  strategy  of
the  Group and removes the name Bemrose which was associated with
the  Group's printing businesses, the last of which has  recently
been  sold.   The group recently announced a trading  partnership
with  Lands'  End, Inc ('Lands' End'), a leading  North  American
direct merchandising company which sells more apparel online than
any other clothing company worldwide.

Replacement share certificates will be distributed shortly.

Dick Nelson, Chief Executive, commented:

'I  am  delighted  that now the disposals have been  successfully
completed we are able to rename the group 4imprint and  focus  on
our   core   competency  of  distributing  Imprinted  Promotional
Products.   The new name properly reflects the growing  awareness
of  our brand on a global basis and we can take full advantage of
the  opportunities  currently available through  our  Lands'  End
collaboration and other business interests.'

For further information, please contact:

Bemrose Corporation / 4imprint Group

Dick  Nelson, Chief Executive                       
001  920  236 7270 (after 1.00pm GMT)
Richard Harrison, Finance Director                
01482 867 862

N M Rothschild & Sons
David Forbes                                 
0113 200 1900

Buchanan Communications
Mark Edwards, Jeremy Garcia                       
020 7466 5000


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