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Friday 07 April, 2006

AIM

Sch 1 - Senior Finance Plc

AIM
07 April 2006


          ANNOUNCEMENT TO BE MADE BY THE AIM APPLICANT PRIOR TO ADMISSION IN ACCORDANCE WITH AIM RULE 2

ALL APPLICANTS MUST COMPLETE THE FOLLOWING:

COMPANY NAME: ARDENT GROUP PLC (TO BE CHANGED TO SENIORS FINANCE PLC ON ADMISSION OF THE ENLARGED SHARE CAPITAL)

COMPANY ADDRESS: 4th FLOOR, FRENCH RAILWAYS HOUSE, 178/180 PICCADILLY, LONDON

COMPANY POSTCODE: W1J 9EN

COUNTRY OF INCORPORATION: ENGLAND

COMPANY BUSINESS OR, IN THE CASE OF AN INVESTING COMPANY, DETAILS OF ITS INVESTMENT STRATEGY TO BE DISCLOSED IN
ACCORDANCE WITH SCHEDULE 2, PARAGRAPH (J) OF THE AIM RULES:

Seniors Finance Plc is a specialist provider of equity release products for senior citizens in Ireland.  Equity
release is the generic term used to describe financial products that allow homeowners to realise some of the
ownership value in their property.

DETAILS OF SECURITIES TO BE ADMITTED (i.e. where known, number of shares, nominal value and issue price to which
it seeks admission and the number and type to be held as treasury shares):

92,083,333 ordinary shares of 1 pence each.  Based on closing share price on 5 April 2006, issue price is
expected to be 16.25 pence.

CAPITAL TO BE RAISED ON ADMISSION: Nil

FULL NAMES AND FUNCTIONS OF DIRECTORS AND PROPOSED DIRECTORS:


Directors (leaving on admission):
Christopher Robin Akers (Non-Executive Chairman)
Stephen Justin Yorke (Non-Executive Director)


Proposed Directors:
Billy Kane (Chairman and Chief Executive)
John Humphrey Gunn (Deputy Chairman)
Donal Doran (Chief Operating Officer)
Gerry Hunt (Finance Director)
Nicholas David Pople (Non-Executive Director)
Rodger David Sargent (Non-Executive Director)



PERSON(S) INTERESTED IN 3% OR MORE OF THE ISSUER'S CAPITAL, EXPRESSED AS A PERCENTAGE OF THE ISSUED SHARE CAPITAL
BEFORE AND AFTER ADMISSION:



Before:

Christopher Akers:      2,000,000          (16.8%)
Warren Todd:            1,165,000           (9.8%)
Stephen Yorke:            962,500           (8.1%)
Rodger Sargent:           875,000           (7.4%)
Mark Horrocks:            775,000           (6.5%)
Mike Giffen:              681,250           (5.7%)
Thomas Pridmore:          681,250           (5.7%)
Andrew Gardiner:          681,250           (5.7%)



After (assuming full take-up of warrants by all Ardent Group Plc shareholders):


Billy Kane:            11,481,199         (12.5%)
WB Nominees Ltd:        7,759,964          (8.4%)
John Gunn*:             7,200,759          (7.8%)
Abacus CI Limited**:    5,833,303          (6.3%)
Belmont Inc:            4,910,885          (5.3%)
Arthur Hughes:          4,103,836          (4.5%)
Syncbeam Limited**:     3,371,015          (3.7%)
Christopher Akers:      3,250,000          (3.5%)



Note *: including 3,200,335 ordinary shares held by Wengen Pension Plan

Note **: Abacus CI Ltd is beneficially owned by the family trusts of Nigel Wray, principal beneficiaries of which
are Nigel Wray's children. Syncbeam Limited is a company wholly owned by Nigel Wray.





NAMES AND ADDRESSES OF ALL PERSONS TO BE DISCLOSED IN ACCORDANCE WITH SCHEDULE 2, PARAGRAPH (H) OF THE AIM RULES:

N/A

ANTICIPATED ACCOUNTING REFERENCE DATE: 31 December

EXPECTED ADMISSION DATE: 25 April 2006

NAME AND ADDRESS OF NOMINATED ADVISER:

Dawnay, Day Corporate Finance Limited
17 Grosvenor Gardens
London
SW1W 0BD

NAME AND ADDRESS OF BROKER:

Dawnay, Day Townsley, a division of Dawnay Day Brokers Limited
8-10 Grosvenor Gardens
London
SW1W 0DH

DETAILS OF WHERE (POSTAL OR INTERNET ADDRESS) THE ADMISSION DOCUMENT WILL BE AVAILABLE FROM, WITH A STATEMENT
THAT THIS WILL CONTAIN FULL DETAILS ABOUT THE APPLICANT AND THE ADMISSION OF ITS SECURITIES:



As above

DATE OF NOTIFICATION: 6 April 2006

NEW/ UPDATE (see note): NEW




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