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Actual Experience (ACT)

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Wednesday 14 October, 2020

Actual Experience

Notification of Director's Interests

RNS Number : 9848B
Actual Experience PLC
14 October 2020

14 October 2020

Actual Experience plc
(the "Company" or "Actual Experience")

Notification of Director's Interests

The Company announces that Stephen Davidson, Non-executive Director, has notified the Company that he has transferred 20,676 Ordinary Shares of 0.2 pence each in the Company ("Ordinary Shares") from his personal holding to that of his wife, Jane Davidson, for nil consideration.

Prior to and following this notification, Mr Davidson has a beneficial holding of 20,676 Ordinary Shares (which represents 0.04% of the issued share capital of the Company) and continues to have options over a maximum of 70,000 Ordinary Shares.

The information below (set out in accordance with the requirements of EU Market Abuse Regulation) provides further detail:




Details of the person discharging managerial responsibilities / person closely associated




Stephen Davidson


Reason for the notification  



Non-Executive Chairman


Initial notification /Amendment



Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor



Actual Experience plc






Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted



Description of the financial instrument, type of instrument


Identification code


Ordinary shares of 0.2 pence each





Nature of the transaction

Transfer of Shares



Price(s) and volume(s)








Aggregated information


- Aggregated volume

- Price



N/A - Single Transaction


Date of the transaction

13 October 2020


Place of the transaction

Off Market Transaction




Actual Experience plc

Dave Page, Chief Executive Officer

Steve Bennetts, Chief Financial Officer


via Alma PR

N+1 Singer Advisory LLP

Shaun Dobson

Tom Salvesen

Iqra Amin


Tel: +44 (0)207 496 3000

Alma PR

Josh Royston


Tel: +44 (0)203 405 0205

Caroline Forde

Helena Bogle

Robyn Fisher





About Actual Experience


Actual Experience's goal is to significantly improve the performance of the digital world.


The Company enables its partners to optimise their customers' digital ecosystem to increase productivity and enhance brand experiences through Human Experience Management.


Developed from 10 years of academic research and three patents, the Company's Human Experience Management Services, reports on the human experience of a digital service. The Company's service provides organisations with information on where the changes need to be made to ensure optimum levels of digital experience for customers and employees. This enables them to recover lost productivity, protect their brand reputation and make informed investment decisions.


Actual Experience is listed on the London Stock Exchange (AIM: ACT). Our corporate headquarters is in Bath, UK. Actual Experience's unique and patented digital analytics-as-a-service is founded on cutting-edge research at Queen Mary University of London.


For further information please visit



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