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InnovaDerma to launch new haircare product

By BFN News | 07:37 AM | Monday 22 May, 2017

InnovaDerma has announced the upcoming launch of a new haircare product range and its entry into the UK skincare market. InnovaDerma said it had developed an innovative and highly-effective topical haircare range for men and women to aid hair regrowth and hair thickening. It said the haircare range would initially consist of five products, including uniquely formulated shampoos and conditioners, in attractive packaging and would be available in Superdrug's top 400 stores throughout the UK from August. The company said it expected to launch the new haircare range on its UK direct to consumer channel at the same time, and elsewhere in Europe later in the year. It said this new haircare range would be launched separately from Leimo which was only distributed in Australasia. InnovaDerma also said it had developed a new range of Skincare products under the brand name 'Body Glow', as a brand extension of Skinny Tan, which has launched with the release of an everyday body moisturiser. It said: "Body Glow is stocked in the skincare section in more than 500 Superdrug stores and is performing ahead of management's expectations. "This latest InnovaDerma brand was developed to leverage the growing popularity of Skinny Tan which is stocked in the bronzing section of Superdrug." The company said it expected to launch other skincare products under the Body Glow brand throughout 2017 and beyond to make further inroads into the skincare category. Executive chairman Haris Chaudhry said: "We are delighted to launch our new topical haircare range and it is particularly pleasing that Superdrug will be stocking the new products in so many of their stores nationwide which is testament to the outstanding performance of Skinny Tan and our ability to develop and grow a brand exponentially. "Similarly, our entry into the skincare market through Body Glow reflects the success of our flagship brand and we look forward to launching new products later this year to drive future earnings." Story provided by

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