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Bango acquisition hits targets ahead of schedule

By BFN News | 07:53 AM | Friday 22 November, 2019

Mobile commerce firm Bango has announced revenue and additional targets set for Audiens SRL at the time of its acquisition in January 2018, have been met two months ahead of expectations. Sales wins with ING Bank, iPer, Captify and other European customers have contributed to the strong growth of Audiens since the acquisition. As a result of this success, Marko Maras, the founder and CEO of Audiens business within Bango Group will receive the deferred compensation element of the acquisition. Ray Anderson, Bango CEO commented: 'Working with the Audiens team has been a rewarding experience. It has continued to grow its core CDP and data business as part of Bango and is expanding outside Italy building on its powerful, easy-to-use, self-serve capabilities. 'The Audiens team in Milan has supported Bango developers in Cambridge to adapt key Audiens technology and relationships for use inside the Bango Platform.' 'Bango is now able to monetise data using Bango Marketplace - providing marketable audiences of users with a history of in-app payment. The Bango virtuous circle strategy of accelerating merchant growth by using payment data continues to build and we see significant opportunities ahead for the long-term.' Story provided by

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