Bidstack Group PLC

Exclusive Partnership with Nordeus

RNS Number : 7342E
Bidstack Group PLC
09 July 2021

Certain information contained within this Announcement is deemed by the Company to constitute inside information as stipulated under the Market Abuse Regulation (EU) No. 596/2014 ("MAR") as applied in the United Kingdom. Upon publication of this Announcement, this information is now considered to be in the public domain.


9 July 2021

Bidstack Group Plc

("Bidstack" or the "Company")

Bidstack Secures Exclusive Partnership with Nordeus

Globally, the most successful mobile football management   game*

Bidstack Group Plc (AIM: BIDS.L), the native in-game advertising platform, is pleased to announce an exclusive partnership with Belgrade-based Nordeus, best known for its flagship game, Top Eleven, which is now part of Nasdaq listed Take-Two Interactive Software, Inc. (NASDAQ: TTWO).


Top Eleven was first released in 2010 and is now one of the longest running mobile games as it celebrated its eleventh birthday this year.  According to AppAnnie, based upon downloads and revenue to April 2021, Top Eleven is the world's most successful mobile football management game* with more than 240 million registered users, and is available to play online, as well as both iOS and Android.  Top Eleven allows gamers to play in a single-player mode, with friends or to take on other managers from around the world in real-time.  The iconic football manager Jose Mourinho became the official face of the game in 2013 and players are able to take on his hints and tips.


This new partnership bolsters Bidstack's stadium vertical, which is a natural environment lending itself well to native in-game advertising.  The deal demonstrates the progress the business has made in working with the world's leading game developers.  The integration of Bidstack's proprietary technology into the Nordeus game is intended to increase success of the game by enriching data and reporting.


James Draper, Founder/CEO of Bidstack said:


"I am excited to be exclusively partnering with Nordeus and Top Eleven, a leader in the mobile football management genre.  This is a strong endorsement for our value proposition and recognition as a leader in the market. 


The deal strengthens our reach into the football management simulation genre, reaching passionate football fans across the globe.


The implementation of our technology enhances the realism of the game-play with seamless premium brand experiences.  We are looking forward to working closely with Nordeus to drive an incremental revenue stream which they can re-invest in their passion of creating world-class games." 


Tomislav Mihajlovic, COO at Nordeus said:


"We are excited to see where this partnership will take us. When you have a game that is based in reality and the ever-green world of football, it is important for gamers to feel like they are immersed in the environment that has been created for them. It is commonplace for football fans to see advertising boards at matches and part of the sport, so keeping that feel is an important part of what we want to deliver for our players."



* Source: AppAnnie based upon downloads and revenue through April 2021.





Bidstack Group Plc

James Draper, CEO


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Notes to editors

About Bidstack


Bidstack is an advertising technology company which provides dynamic, targeted and automated native in-game advertising for the global video games industry across multiple platforms. Its proprietary technology is capable of inserting advertisements within video games.  Bidstack's customers are games publishers and developers (on the supply side), and advertising agencies, brands and media-buying platforms (on the demand side).


About Nordeus


Founded in 2010, Nordeus is a mobile games company based in Belgrade, Serbia, best known for Top Eleven, the world's most successful mobile soccer management game* with over 240 million registered users.  In November 2017, Nordeus launched the Facebook Messenger game, Golden Boot, which has been played by over 65 million people and was nominated for Best Instant Game in Facebook's Game of the Year 2017.  Golden Boot is also available worldwide on Android and iOS.  Nordeus takes an active role in the local community, with the vision of improving the overall quality of living and working in Serbia.  Since the company's inception, many giving back efforts have been launched to improve the public medical and educational sectors with a particular focus on early childhood development.  Nordeus co-founded the Digital Serbia Initiative and Serbian Games Association, in addition to the Nordeus Hub - designed specifically to help teams get into the gaming industry, all with the aim of developing the Serbian digital economy and putting Serbia on the global map of gaming.  In June 2021, Nordeus was acquired by Take-Two Interactive Software, Inc. (NASDAQ: TTWO). For more information about Nordeus visit, or keep up-to-date with us on LinkedIn.


About Take-Two Interactive Software


Headquartered in New York City, Take-Two Interactive Software, Inc. is a leading developer, publisher, and marketer of interactive entertainment for consumers around the globe.  We develop and publish products principally through Rockstar Games, 2K, Private Division, and T2 Mobile Games.  Our products are designed for console systems and personal computers, including smartphones and tablets, and are delivered through physical retail, digital download, online platforms, and cloud streaming services.  The Company's common stock is publicly traded on NASDAQ under the symbol TTWO.  For more corporate and product information please visit our website at


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