Angling Direct PLC

Director/PDMR Shareholding

RNS Number : 3970Y
Angling Direct PLC
12 May 2021

12 May 2021


Angling Direct  plc

("Angling Direct" or the "Company")

 Director / PDMR Shareholding

Angling Direct plc (AIM: ANG), the leading omni-channel specialist fishing tackle and equipment retailer, has been informed that on 12 May 2021 Andy Torrance, Chief Executive Officer, purchased a total of 25,000 ordinary shares of 1 penny each in the Company ("Ordinary Shares") at a price of 85.25 pence per Ordinary Share.

Following this transaction, Andy Torrance holds 25,000 Ordinary Shares representing approximately 0.03% of the Company's issued share capital.

The Notification of Dealing Form required in accordance with UK MAR is set out below.


For further information please contact:

  Angling Direct plc

+44 (0) 1603 258658

Martyn Page, Executive Chairman
Andy Torrance, Chief Executive Officer
Steven Crowe, Chief Financial Officer

N+1 Singer - NOMAD and Broker

+44 (0) 20 7496 3000

Peter Steel, Alex Bond (Corporate Finance)
Tom Salvesen (Corporate Broking)


FTI Consulting - Financial PR

+44 (0) 20 3727 1000

Alex Beagley
James Styles
Alice Newlyn


About Angling Direct

Angling Direct is the leading omni-channel specialist fishing tackle retailer in the UK. The Company sells fishing tackle products and related equipment through its network of retail stores, located strategically throughout the UK as well as through its leading digital platform (  .de, .fr and .nl) and other third-party websites.

Angling Direct is committed to supporting its active customer base and widening access to the angling community through its passionate colleagues, store-based qualified coaches, social media reach and  ADTV YouTube  channel. The Company currently sells over 20,000 fishing tackle products, including capital items, consumables, luggage and clothing. Angling Direct also owns and sells fishing tackle products under its own brand 'Advanta', which was formally launched in March 2016.


From 1986 to 2002, the Company's founders acquired interests in a number of small independent fishing tackle shops in Norfolk and, in 2002, they acquired a significant premise in Norwich, which was branded Angling Direct. Since 2002, the Company has continued to acquire or open new stores, taking the total number up to 38 retail stores. In 2015, the Company opened a 30,000 sq. ft central distribution centre in Rackheath, Norfolk, where the Company's head office is also located. Angling Direct has an established, and rapidly growing, presence in Europe with native language websites set up in key regions to address demand.

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them



Details of the person discharging managerial responsibilities / person closely associated




Andy Torrance


Reason for the notification



Chief Executive Officer


Initial notification /Amendment

Initial Notification


Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor



Angling Direct plc






Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted



Description of the financial instrument, type of instrument


Identification code


Ordinary shares of 1 pence each





Nature of the transaction

Purchase of Ordinary Shares



Price(s) and volume(s)




85.25 pence

25,000 Ordinary Shares



Aggregated information


- Aggregated volume


- Price


N/A - single transaction


Date of the transaction

12 May 2021


Place of the transaction

London Stock Exchange


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