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Morrison W.Sprmkts (MRW)

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Tuesday 15 February, 2011

Morrison W.Sprmkts

Acquisition of Kiddicare

RNS Number : 2257B
Morrison(Wm.)Supermarkets PLC
15 February 2011


Morrisons announces the first stage of its e-commerce strategy with the acquisition of Kiddicare


Wm Morrison Supermarkets plc ("Morrisons") today announces the acquisition of Kiddicare, the award winning multi channel online retailer, together with the rights to its highly regarded technology platform, for a total consideration of £70 million.   The acquisition is the first step in developing Morrisons online business.


The company will continue to trade separately as, led by Scott and Elaine Weavers-Wright, who will pursue an ambitious growth agenda.


Kiddicare, founded in 1974 by Neville and Marilyn Wright, is the UK's leading specialist online retailer of baby products.  Turnover in the last full financial year (2010) was £37.5 million and has grown by 75% in the past three years using leading web technology and picking software.  Over 80% of sales are now through the online channel. 


The company owns a new state of the art freehold distribution facility and operates the largest baby nursery equipment retail store in Europe based in Peterborough, comprising 160,000 square feet of warehouse, retail and office space. 


Morrisons intends to build its online non-food business, developing the platform and management team, launching its first products in 2012.


Dalton Philips, Chief Executive of Morrisons, said: 


"This acquisition brings not only a respected, successful and fast growing specialist retailer into the Morrisons group but also a robust, scalable and highly advanced technology platform around which we can begin to build our e-commerce offer. 


"We are delighted to welcome Scott and Elaine Weavers-Wright to Morrisons, along with their team.  They are two of the most talented and respected operators of online retail today and their experience and track record with has been outstanding.   Their knowledge and expertise will be invaluable as Morrisons builds its online business."


Scott Weavers-Wright, Chief Executive of, said:


"Elaine and I are extremely excited about partnering with Morrisons to accelerate the pace of future growth at and look forward to working with the Morrisons team to develop their on-line offer. There are fantastic synergies between the two businesses and our platform will allow both brands to enjoy future success and to continue to deliver an unrivalled customer experience."


The acquisition is subject to certain conditions which, if not satisfied by 23 March 2011, would allow Morrisons to terminate the agreement.



Notes for Editors:


1.    Kiddicare is a highly successful, specialist retailer operating in the baby and infant merchandise category. It has a truly innovative approach to e-commerce and to serving its customers, and operates an extremely well built technology platform.   It has over 40,000 customers per month - and employs around 130 people.  Established in 1974, Kiddicare is family run business and proud to be the largest privately owned nursery and baby supplier in the UK.

2.    Morrisons is the UK's fourth largest food retailer with 429 stores and our business is mainly food and grocery - the weekly shop. Uniquely we source and process most of the fresh food that we sell though our own manufacturing facilities, giving us close control over provenance and quality. We only sell 100% British fresh beef, lamb, pork and poultry and we have more people preparing more food in store than any other retailer including butchers, bakers and fishmongers. Every week, 11 million customers pass through our doors and more than 130,000 colleagues across the business work hard each day to deliver great service to them. With competitive prices and hundreds of special offers, we are proud to save our customers money every day.






Wm Morrison Supermarkets plc

Richard Pennycook (Chief Financial Officer)      

Niall Addison     (investor relations)

Richard Taylor (media relations)

Julian Bailey (media relations)


0845 611 6910

07764 624701                    

07793 170667

07969 061092


Citigate Dewe Rogerson

Simon Rigby

Kevin Smith

Sarah Gestetner

020 7638 9571


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