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For the purposes of the Data Protection Act 1998, the data controller is Trustnet Limited of 2nd Floor, Golden House, 30 Great Pulteney Street, London, W1F 9NN. Our nominated representative for the purpose of this Act is Kirsty Witter.


We collect information about you when you register with us or use any of our websites / services. Part of the registration process may include entering personal details & details of your investments.

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In order to provide personalised services to and analyse site traffic, we may use a cookie file which is stored on your browser or the hard drive of your computer. Some of the cookies we use are essential for the sites to operate and may be used to deliver you different content, depending on the type of investor you are.

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We store and use information you provide as follows:

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We may also send you emails to provide information and keep you up to date with developments on our sites. It is our policy to have instructions on how to unsubscribe so that you will not receive any future e-mails. You can change your e-mail address at any time.

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You have the right under data protection legislation to access information held about you. If you wish to receive a copy of any personal information we hold, please write to us at 3rd Floor, Hollywood House, Church Street East, Woking, GU21 6HJ. Any access request may be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you.


The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”). It may be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff may be engaged in, amongst other things, the provision of support services. By submitting your personal data, you agree to this transfer, storing and processing. We will take all steps reasonably necessary, including the use of encryption, to ensure that your data is treated securely and in accordance with this privacy policy.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our sites; any transmission is at your own risk. You will not hold us responsible for any breach of security unless we have been negligent or in wilful default.


Any changes we make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail.


Our sites contain links to other websites. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.


If you want more information or have any questions or comments relating to our privacy policy please email in the first instance.

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Persimmon Plc (PSN)

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Tuesday 02 July, 2013

Persimmon Plc

Trading Statement

RNS Number : 3375I
Persimmon PLC
02 July 2013







Persimmon plc announces the following update ahead of its Half Year Results to 30 June 2013, which will be released on Tuesday 20 August 2013.


The Group legally completed 5,022 new homes (2012: 4,712) in the first six months of the current year, an increase of 7% on the first half of 2012.


Visitors to our sites during the first half of the year were 13% stronger than the prior year and cancellation rates remained at historically low levels of 16% (2012: 18%).  Throughout the period there has been an improvement in the availability of mortgage credit and a gradual reduction in mortgage interest costs supported by the Government's Funding for Lending Scheme.


Our average selling price of c. £179,200 (2012: £171,206) for the first six months was c. 5% ahead of last year mainly due to the continuing increase in the proportion of larger family housing in the sales mix.  Underlying pricing remained stable throughout the period.  Total revenues for the first half of the year of c. £900 million were c. 12% higher than last year (2012: £806.7 million).


The Government's "Help to Buy" 20% shared equity scheme, introduced in April 2013, has generated a positive response from prospective homebuyers, bringing additional momentum to the traditionally stronger spring sales season.  Persimmon has secured 1,124 Help to Buy reservations since launch.  Whilst our weekly private sale reservation rate for the first half of the year was 12% ahead of last year, our reservation rate as measured from the date of introduction of the "Help to Buy" scheme was 30% stronger. 


We are encouraged by the gradual increase in the number of major mortgage lenders supporting this Government initiative and anticipate that all the major lenders will be providing "Help to Buy" related mortgage products over the coming weeks.  This will present a wider choice to customers and will help to support further increases in new home sales.


At 30 June the value of our forward sales of c. £920 million was c. 19% ahead of the prior year (2012: £774 million). Our private sale forward revenue was c. 24% ahead of last year whilst the value of our housing association forward sales increased by c. 10%.


In line with our plans, we have successfully opened 90 sites during the first half of the year.  At 30 June we were operating from 385 active sites having fully sold through a number of existing sites a little earlier than anticipated due to the improved rate of sale we have experienced so far this year. 


Maintaining this strong nationwide outlet network remains a key feature of our long term strategy, sales growth being largely secured through improvements in weekly sales rates.  We believe this increase will support higher levels of return on capital on a sustainable basis, delivering greater free cash net inflows.


We plan to open a further c. 85 new sites in the second half of the year and expect our active outlet network to remain stable at c. 385 sites through this six month period.  While the process of achieving outline planning consents has continued to improve as a result of the Government's new National Planning Policy Framework, the volume of pre-start conditions is delaying progress on a number of these developments.  


In line with our stated strategy we continue to improve our margins.  We had expected to return to underlying operating margins of between 15% to 17% by the end of 2014.  However, we are pleased to report that we now expect  our underlying operating margin to have increased to c. 15% in the first half of this year, an increase of c. 280 basis points over the first half of last year (2012: 12.1% restated*). 


We have continued to invest in the future growth of the business, acquiring c. 7,300 new plots and investing c. £240 million in our land bank which totals c. 70,500 consented plots at 30 June 2013 (December 2012: 68,200).  We have had good success in converting our strategic land which accounts for c. 20% of the new replacement plots acquired.  We plan to bring these new sites through into development as quickly as possible.


The first payment of our Capital Return Plan of c. £228 million, or 75p per share, was made on 28 June 2013 having received shareholders' approval at the General Meeting on 18 April 2013. 


The growth of the business in terms of both revenue and profitability delivered c. £72 million of free cash net inflow before capital returns in the first six months of the year (2012: £112 million).  At 30 June cash holdings totalled c. £45 million (2012: £135 million).


We have now entered the slower summer weeks for the UK housing market and continue to experience stable conditions.  In the context of the wider economic challenges consumer confidence remains fragile.  However, we remain focussed on the delivery of the planned further growth of Persimmon and the successful execution of our long term strategy.


We will announce our Half Year Results on Tuesday 20 August 2013 and will provide further details at that time.


* 2012 comparatives restated for amendment to IAS19 "Employee Benefits".


Please Note


There will be a call for analysts at 09:00 BST today.  Please use the dial-in details below:


Telephone number: +44 (0)20 3003 2666

Conference code: Persimmon


An audiocast of the call will be available on from this afternoon.


For further information, please contact:


Persimmon plc                                                           Citigate Dewe Rogerson

Jeff Fairburn, Group Chief Executive                          Simon Rigby

Mike Killoran, Group Finance Director                        Kevin Smith

Tel: +44 (0)1904 642199                                            Tel: +44 (0)20 7638 9571


This information is provided by RNS
The company news service from the London Stock Exchange