By BFN News | 09:09 AM | Wednesday 11 April, 2012
NetPlay TV has announced a strong Q1 performance - ahead of the same period in 2011.
Building on a strong Q4 2011, the gaming company continued to invest heavily in TV advertising throughout Q1 2012 to capitalise on the seasonally stronger periods of Q4 and Q1.
This marketing strategy has continued to deliver improved KPIs, and resulted in a 20% increase in Q1 2012 average daily revenue versus Q1 2011, and a 9% increase on Q4 2011.
In line with the Company's strategy of focussing in the core live TV casino offering, the Company has disposed of its non-core UK bingo business for a sum of £375,000.
At the end of Q4 2011 the Company launched Supercasino.com on iPad complimenting the existing iPhone client, This initiative resulted in 18% of all Supercasino active players during the quarter coming via iPhone and iPad.
The Company also launched Jackpot247.com on both iPhone and iPad on 22 March and continues to further develop its mobile offering as it seeks to exploit the potential of this rapidly growing market.
The Company will release its full year 2011 preliminary results on the 24 April 2012.
At 9:09am: (LON:NPT) Newport Holdings share price was -0.13p at 9.5p
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