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Blavod Wines & Spts (DIS)

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Friday 25 October, 2013

Blavod Wines & Spts

Rum Shack 'pop-up' bar tour

RNS Number : 3698R
Blavod Wines and Spirits PLC
25 October 2013
 

 

 

Blavod Wines and Spirits plc

 

RedLeg Rum Shack 'pop-up' bar tours the UK

and initiation of Investment Research

 

 

The Board of Blavod Wines and Spirits plc (AIM:BES), owner of premium drinks brands including Blavod Black Vodka, Blackwoods Gin and Vodka and RedLeg Spiced Rum, is pleased to announce that it will be promoting RedLeg Spiced Rum with pop-up Rum Shacks across the UK via its distributor Hi-Spirits Ltd.

 

The pop-up RedLeg Rum Shack will appear in major cities  during November and December including Edinburgh, Glasgow, Manchester, Leeds, Newcastle, London, Bristol and Brighton. Each venue will appear for a limited period and feature RedLeg cocktails and live music. As consumers are increasingly on the lookout for new and exciting experiences the pop-up RedLeg Rum Shack provides a memorable experience which communicates the brand identity and brings it to life at venue level in an innovative way.

 

The pop-up Rum Shack will be featuring four of RedLeg's most popular cocktails; Apple Shack, Ginger Mojito, Hot Rum Slap and RedLeg Libre. The promotion will be supported with social media activity.

 

Since its launch in 2012, sales of RedLeg, which is primarily retailed through UK on-trade outlets, have consistently grown month on month. RedLeg is now one of the most successful brands owned by Blavod. Sales of RedLeg are also growing internationally with repeat orders being received from multiple retailer Woolworths in Australia.

 

In April 2013 RedLeg won the highest accolade at the San Francisco World Spirits competition winning double gold in its category and as a result is currently participating in the 2013 "Double Gold" tour which is a nationwide spirit tasting for the US drinks trade and specialist media.

 

Progressive Equity Research has initiated research coverage on Blavod Wines and Spirits and the report can be downloaded from: http://www.progressive-research.com/tearsheet/research/blavod-wines-spirits

 

For further information please contact:

Blavod Wines and Spirits plc


Don Goulding Executive Chairman

Tel: +44 207 352 2096

 

SPARK Advisory Partners Limited (NOMAD)


Neil Baldwin 

Mark Brady

Tel +44 113 366 2266 /2268

 

SI Capital (Broker)


Andy Thacker

Nick Emerson

Tel +44 1483 413500

 

Cadogan PR


Alex Walters

Tel: +44 207 839 9260

 


This information is provided by RNS
The company news service from the London Stock Exchange
 
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