RNS Number : 3698R
Blavod Wines and Spirits PLC
25 October 2013
Blavod Wines and Spirits plc
RedLeg Rum Shack 'pop-up' bar tours the UK
and initiation of Investment Research
The Board of Blavod Wines and Spirits plc (AIM:BES), owner of premium drinks brands including Blavod Black Vodka, Blackwoods Gin and Vodka and RedLeg Spiced Rum, is pleased to announce that it will be promoting RedLeg Spiced Rum with pop-up Rum Shacks across the UK via its distributor Hi-Spirits Ltd.
The pop-up RedLeg Rum Shack will appear in major cities during November and December including Edinburgh, Glasgow, Manchester, Leeds, Newcastle, London, Bristol and Brighton. Each venue will appear for a limited period and feature RedLeg cocktails and live music. As consumers are increasingly on the lookout for new and exciting experiences the pop-up RedLeg Rum Shack provides a memorable experience which communicates the brand identity and brings it to life at venue level in an innovative way.
The pop-up Rum Shack will be featuring four of RedLeg's most popular cocktails; Apple Shack, Ginger Mojito, Hot Rum Slap and RedLeg Libre. The promotion will be supported with social media activity.
Since its launch in 2012, sales of RedLeg, which is primarily retailed through UK on-trade outlets, have consistently grown month on month. RedLeg is now one of the most successful brands owned by Blavod. Sales of RedLeg are also growing internationally with repeat orders being received from multiple retailer Woolworths in Australia.
In April 2013 RedLeg won the highest accolade at the San Francisco World Spirits competition winning double gold in its category and as a result is currently participating in the 2013 "Double Gold" tour which is a nationwide spirit tasting for the US drinks trade and specialist media.
Progressive Equity Research has initiated research coverage on Blavod Wines and Spirits and the report can be downloaded from: http://www.progressive-research.com/tearsheet/research/blavod-wines-spirits
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