Financial Express (Holdings) Limited (“we”, “our”, “us” and derivatives) are committed to protecting and respecting your privacy. This Privacy Policy, together with our Terms of Use, sets out the basis on which any personal data that we collect from you, or that you provide to us, will be processed by us relating to your use of any of the below websites (“sites”).

  • FEAnalytics.com
  • FEInvest.net
  • FETransmission.com
  • Investegate.co.uk
  • Trustnet.hk
  • Trustnetoffshore.com
  • Trustnetmiddleeast.com

For the purposes of the Data Protection Act 1998, the data controller is Trustnet Limited of 2nd Floor, Golden House, 30 Great Pulteney Street, London, W1F 9NN. Our nominated representative for the purpose of this Act is Kirsty Witter.

WHAT INFORMATION DO WE COLLECT ABOUT YOU?

We collect information about you when you register with us or use any of our websites / services. Part of the registration process may include entering personal details & details of your investments.

We may collect information about your computer, including where available your operating system, browser version, domain name and IP address and details of the website that you came from, in order to improve this site.

You confirm that all information you supply is accurate.

COOKIES

In order to provide personalised services to and analyse site traffic, we may use a cookie file which is stored on your browser or the hard drive of your computer. Some of the cookies we use are essential for the sites to operate and may be used to deliver you different content, depending on the type of investor you are.

You can block cookies by activating the setting on your browser which allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or part of our sites. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies as soon as you visit our sites.

HOW WE USE INFORMATION

We store and use information you provide as follows:

  • to present content effectively;
  • to provide you with information, products or services that you request from us or which may interest you, tailored to your specific interests, where you have consented to be contacted for such purposes;
  • to carry out our obligations arising from any contracts between you and us;
  • to enable you to participate in interactive features of our service, when you choose to do so;
  • to notify you about changes to our service;
  • to improve our content by tracking group information that describes the habits, usage, patterns and demographics of our customers.

We may also send you emails to provide information and keep you up to date with developments on our sites. It is our policy to have instructions on how to unsubscribe so that you will not receive any future e-mails. You can change your e-mail address at any time.

In order to provide support on the usage of our tools, our support team need access to all information provided in relation to the tool.

We will not disclose your name, email address or postal address or any data that could identify you to any third party without first receiving your permission.

However, you agree that we may disclose to any regulatory authority to which we are subject and to any investment exchange on which we may deal or to its related clearing house (or to investigators, inspectors or agents appointed by them), or to any person empowered to require such information by or under any legal enactment, any information they may request or require relating to you, or if relevant, any of your clients.

You agree that we may pass on information obtained under Money Laundering legislation as we consider necessary to comply with reporting requirements under such legislation.

ACCESS TO YOUR INFORMATION AND CORRECTION

We want to ensure that the personal information we hold about you is accurate and up to date. You may ask us to correct or remove information that is inaccurate.

You have the right under data protection legislation to access information held about you. If you wish to receive a copy of any personal information we hold, please write to us at 3rd Floor, Hollywood House, Church Street East, Woking, GU21 6HJ. Any access request may be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you.

WHERE WE STORE YOUR PERSONAL DATA

The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”). It may be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff may be engaged in, amongst other things, the provision of support services. By submitting your personal data, you agree to this transfer, storing and processing. We will take all steps reasonably necessary, including the use of encryption, to ensure that your data is treated securely and in accordance with this privacy policy.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our sites; any transmission is at your own risk. You will not hold us responsible for any breach of security unless we have been negligent or in wilful default.

CHANGES TO OUR PRIVACY POLICY

Any changes we make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail.

OTHER WEBSITES

Our sites contain links to other websites. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

CONTACT

If you want more information or have any questions or comments relating to our privacy policy please email publishing@financialexpress.net in the first instance.

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Blinkx Plc (BLNX)

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Wednesday 28 April, 2010

Blinkx Plc

blinkx AdHoc Behavioral Targe

RNS Number : 8981K
Blinkx Plc
28 April 2010
 



blinkx Adds Behavioral Targeting to Online Video Advertising Platform

 

blinkx AdHoc leverages patented technology to serve ads based on users' interests and video viewing habits

 

SAN FRANCISCO, CALIF.-April 28, 2010-blinkx, the world's largest and most advanced video search engine, today introduced Behavioral Targeting through blinkx AdHoc, the first contextual and behavioral advertising platform for online video.

 

Launched in 2007, blinkx AdHoc revolutionized online video advertising as the first platform to offer true contextual targeting for TV and video on the Web.  Leveraging blinkx's patented speech recognition and visual analysis technology to understand rich media at a deep and granular level, AdHoc's Contextual Targeting serves ads with unrivalled precision based on the content and subject matter of a specific video.  Over the past three years, the platform has run hundreds of campaigns, for some of the most recognizable brands in the world, including Coca-Cola, Shell and Microsoft.

 

Today, blinkx is adding Behavioral Targeting to the AdHoc platform.  Using its award-winning core technology to understand the exact nature of the content a user is watching, blinkx can track video consumption patterns over time, build an awareness of a user's interests and enable advertisers to match ads with an online video audience based on behavior.

 

As part of its commitment to transparency, user choice and education, blinkx has signed up to the UK Internet Advertising Bureau's Good Practice Principles for Online Behavioral Advertising (www.youronlinechoices.com), which aim to empower consumers and give them information and options about behavioral advertising.  AdHoc Behavioral Targeting is cookie-based, entirely blind and monitors user activity on the blinkx site only.  Over time, the system builds a multifaceted and accurate profile of the individual user's habits, and utilizing this careful behavior analysis, it attaches the user to one or more predefined profiles.  blinkx can then serve ads to users that are aligned to their past viewing habits and interests, regardless of the kinds of content they might be watching at another point in time.

 

"Our success with AdHoc to date is proof that targeting works.  In the past three years, we've run over 800 campaigns for more than 585 leading brands, and achieved up to 300% better engagement rates," said Suranga Chandratillake, founder and CEO, blinkx. "Our technology gives us a significant advantage by enabling us to truly understand our audience and the value is clear: targeted advertising yields better performance for the advertiser and a better experience for the viewer."

 

Advertisers can leverage AdHoc Behavioral Targeting through a set of nine Predefined Behavioral Profiles, or create a bespoke profile to reach an audience based on highly specific targeting requirements.

 

For more information on blinkx AdHoc and Behavioral Targeting, please visit www.blinkx.com/products/adhocbt.  

 

About blinkx

blinkx plc (LSE AIM: BLNX) is the world's largest and most advanced video search engine. Today, blinkx has indexed more than 35 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx's founders set out to solve a significant challenge - as TV and user-generated content on the Web explode, keyword-based search technologies only scratch the surface. blinkx's patented search technologies listen to - and even see - the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world's most frequented sites. blinkx is based in San Francisco and London. More information is available at www.blinkx.com.

 

Press Contacts for blinkx

Nicole Love

Marlin PR

+44 207 869 8328

nicole.love@marlinpr.com

 

Tim Turpin

Sparkpr

+1 (415) 321 1894

tim.turpin@sparkpr.com

 

NOMAD for blinkx

Charles Lytle

Citi

 


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The company news service from the London Stock Exchange
 
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