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Cadbury plc (CBRY)

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Friday 12 February, 2010

Cadbury plc

PDMR Shareholding


                          Cadbury plc (the "Company")                          

    Announcement of transactions in ordinary shares of 10p each by Persons     
                Discharging Managerial Responsibility ("PDMR")                 

The Company was notified on 12 February 2010 of the following transactions by
PDMRs:

On 11 February 2010, Amit Banati acquired 93,360 ordinary shares in the capital
of the Company under the Company's Executive Share Option Schemes at an
aggregate price of £5.13 per share. All shares were disposed of on the same day
at an aggregate price of £8.46 per share.

On 11 February 2010, Bharat Puri acquired 98,297 ordinary shares in the capital
of the Company under the Company's Executive Share Option Schemes at an
aggregate price of £5.34 per share. All shares were disposed of on the same day
at a price of £8.46 per share.

This announcement is made following notifications under Disclosure and
Transparency Rule 3.1.4.

The transactions were carried out in London.

Contact:

J M Mills

Director of Group Secretariat

Tel: 01895 615176

12 February 2010