RNS Number : 1518H
Universe Group PLC
31 October 2008
31 October 2008
Universe Group plc ('Universe' or the 'Company')
Universe Group, (UNG.L) the AIM listed retail and loyalty systems provider, today announces it has entered into a strategic partnership with RAPP (formerly known as WWAV Rapp Collins/Identex).
Universe Group's wholly owned subsidiary, HTEC, has reached the agreement with Rapp, to revitalise existing loyalty programmes by implementing a groundbreaking new approach.
The industry's traditional 'points mean prizes' is losing lustre due to outdated operational systems, lack of customer satisfaction and diminishing returns. HTEC and Rapp's approach combines real-time, trigger-driven operational schemes with insight-led campaign management.
Universe Group will leverage Rapp's presence in the data mining space and its customer base to reach a wider audience, whilst Rapp will benefit from Universe Group's experienced track record in the implementation and operation of loyalty systems.
The new state-of-the-art loyalty systems will be offered to both HTEC and Rapp's combined customer base over the coming months.
Richard Philips, MD of HTEC Loyalty Division said: 'Loyalty solutions have traditionally focused on the most loyal customers - which is not usually where the most return is. A truly successful scheme will engage with the more erratic ones, recognising behavioural triggers and communicating relevant messages.'
Thomas Funk, CEO Global Data Solutions, RAPP, commented, 'Our partnership with HTEC marks a new era in loyalty marketing. For the first time, clients can buy into a truly one-stop solution where marketing, data management and IT work hand in hand to deliver increased ROI through insight-driven loyalty strategies. This is Loyalty 2.0.'
For further information please contact:
Group Marketing Manager, HTEC
Tel: 44 (0) 02380 689361
NOTES FOR EDITORS
HTEC, part of the Universe Group, provides a ground breaking real time, trigger based loyalty system designed for use by multi-national and global companies, currently including Morrison's and BP.
RAPP is a data driven marketing communications agency and part of the global RAPP network. Clients include Mercedes Benz UK, Best Western Hotels, Virgin Atlantic and BBC Worldwide.
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