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Taylor Nelson Sofres (TNS)

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Thursday 23 October, 2008

Taylor Nelson Sofres

Director/PDMR Shareholding


NOTIFICATION OF TRANSACTIONS OF DIRECTORS, PERSONS DISCHARGING MANAGERIAL
RESPONSIBILITY OR CONNECTED PERSONS

This form is intended for use by an issuer to make a RIS notification required
by DR 3.3

(1) An issuer making a notification in respect of a transaction relating to the
shares or debentures of the issuer should complete boxes 1 to 16, 23 and 24.

(2) An issuer making a notification in respect of a derivative relating the
shares of the issuer should complete boxes 1 to 4, 6, 8, 13, 14, 16, 23 and 24.

(3) An issuer making a notification in respect of options granted to a director
/person discharging managerial responsibilities should complete boxes 1 to 3
and 17 to 24.

(4) An issuer making a notification in respect of a financial instrument
relating to the shares of the issuer (other than a debenture) should complete
boxes 1 to 4, 6, 8, 9, 11, 13, 14, 16, 23 and 24.

Please complete all relevant boxes should in block capital letters.

1.   Name of the issuer                2.   State whether the notification     
                                            relates to (i) a transaction       
                                            notified in accordance with DTR    
                                            3.1.2 R;                           
                                                                               
                                            (ii) a disclosure made in          
                                            accordance with LR 9.8.6 R(1), or; 
                                                                               
                                            (iii) a disclosure made in         
                                            accordance with section 793 of the 
                                            Companies act (2006)               
                                                                               
     TAYLOR NELSON SOFRES PLC               (i) NOTIFICATION UNDER DTR 3.1.2R  
                                                                               
3.   Name of person discharging        4.   State whether notification relates 
     managerial responsibilities/           to a person connected with a person
     director                               discharging managerial             
                                            responsibilities/director named in 
                                            3 and identify the connected person
                                                                               
     PEDRO ROS - MANAGING DIRECTOR,         NOT APPLICABLE                     
     GLOBAL CLIENTS AND SECTORS                                                
     (DIRECTOR)                                                                
                                                                               
     JOSEP MONTSERRAT - MANAGING                                               
     DIRECTOR, WORLDPANEL GLOBAL                                               
     SECTOR (PDMR)                                                             
                                                                               
5.   Indicate whether the notification 6.   Description of shares (including   
     is in respect of a holding of the      class), debentures or derivatives  
     person referred to in 3 or 4           or financial instruments relating  
     above or in respect of a               to shares                          
     non-beneficial interest                                                   
                                                                               
     PERSONS REFERRED TO ABOVE              ORDINARY SHARE CAPITAL             
                                                                               
7.   Name of registered shareholders   8    State the nature of the transaction
     (s) and, if more than one, the                                            
     number of shares held by each of                                          
     them                                                                      
                                                                               
     NOT APPLICABLE                         PEDRO ROS - EXERCISE OF 28,846 EPP 
                                            AWARD SHARES GRANTED ON 14 APRIL   
                                            2004, AND RELEASE OF ASSOCIATED    
                                            30,000 EPP DEPOSIT SHARES HELD IN  
                                            TRUST.                             
                                                                               
                                            JOSEP MONTSERRAT - EXERCISE OF     
                                            9,419 AWARD SHARES GRANTED ON 30   
                                            SEPTEMBER 2003, AND RELEASE OF     
                                            ASSOCIATED 9,796 EPP DEPOSIT SHARES
                                            HELD IN TRUST.                     

9.   Number of shares, debentures or   10.  Percentage of issued class acquired
     financial instruments relating to      (treasury shares of that class     
     shares acquired                        should not be taken into account   
                                            when calculating percentage)       
                                                                               
     PEDRO ROS - 28,846 SHARES              PEDRO ROS - ACQUIRED 0.007% OF     
     ACQUIRED ON EXERCISE.                  ISSUED CAPITAL.                    
                                                                               
     JOSEP MONTSERRAT - 9,419 SHARES        JOSEP MONTSERRAT - ACQUIRED 0.002% 
     ACQUIRED ON EXERCISE.                  OF ISSUED CAPITAL.                 
                                                                               
11.  Number of shares, debentures or   12.  Percentage of issued class disposed
     financial instruments relating to      (treasury shares of that class     
     shares disposed                        should not be taken into account   
                                            when calculating percentage)       
                                                                               
     PEDRO ROS ACCEPTED WPP OFFER OVER      NOT YET APPLICABLE.                
     COMBINED 58,846 EPP SHAREHOLDING                                          
     ON EXERCISE - DISPOSAL SUBJECT TO                                         
     OFFER BEING DECLARED WHOLLY                                               
     UNCONDITIONAL.                                                            
                                                                               
     JOSEP MONTSERRAT ACCEPTED WPP                                             
     OFFER OVER COMBINED 19,215 EPP                                            
     SHAREHOLDING ON EXERCISE -                                                
     DISPOSAL SUBJECT TO OFFER BEING                                           
     DECLARED WHOLLY UNCONDITIONAL.                                            
                                                                               
13.  Price per share or value of       14.  Date and place of transaction      
     transaction                                                               
                                                                               
     NOT YET APPLICABLE.                    21 OCTOBER 2008                    
                                                                               
15.  Total holding following           16.  Date issuer informed of transaction
     notification and total percentage                                         
     holding following notification                                            
     (any treasury shares should not                                           
     be taken into account when                                                
     calculating percentage)                                                   
                                                                               
     NOT YET APPLICABLE - TRANSACTIONS      21 OCTOBER 2008                    
     SUBJECT TO OFFER BEING DECLARED                                           
     WHOLLY UNCONDITIONAL.                                                     

If a person discharging managerial responsibilities has been granted options by
the issuer complete the following boxes

17   Date of grant                     18.  Period during which or date on    
                                            which it can be exercised         
                                                                              
     N/A                                    N/A                               
                                                                              
19.  Total amount paid (if any) for    20.  Description of shares or          
     grant of the option                    debentures involved (class and    
                                            number)                           
                                                                              
     N/A                                    N/A                               
                                                                              
21.  Exercise price (if fixed at time  22.  Total number of shares or         
     of grant) or indication that           debentures over which options held
     price is to be fixed at the time       following notification            
     of exercise                                                              
                                                                              
     N/A                                    N/A                               
                                                                              
23.  Any additional information        24.  Name of contact and telephone     
                                            number for queries                
                                                                              
     N/A                                    TOM FULLER, ASSISTANT COMPANY     
                                            SECRETARY, 0208 967 0007          

Name and signature of duly authorised officer of issuer responsible for making 
notification                                                                   
                                                                               
PAUL WRIGHT, COMPANY SECRETARY                                                 
                                                                               
__________________________________________________________                     
                                                                               
Date of notification 23 OCTOBER 2008