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Taylor Nelson Sofres (TNS)

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Wednesday 22 October, 2008

Taylor Nelson Sofres

Director/PDMR Shareholding


NOTIFICATION OF TRANSACTIONS OF DIRECTORS, PERSONS DISCHARGING MANAGERIAL
RESPONSIBILITY OR CONNECTED PERSONS

This form is intended for use by an issuer to make a RIS notification required
by DR 3.3

(1) An issuer making a notification in respect of a transaction relating to the
shares or debentures of the issuer should complete boxes 1 to 16, 23 and 24.

(2) An issuer making a notification in respect of a derivative relating the
shares of the issuer should complete boxes 1 to 4, 6, 8, 13, 14, 16, 23 and 24.

(3) An issuer making a notification in respect of options granted to a director
/person discharging managerial responsibilities should complete boxes 1 to 3
and 17 to 24.

(4) An issuer making a notification in respect of a financial instrument
relating to the shares of the issuer (other than a debenture) should complete
boxes 1 to 4, 6, 8, 9, 11, 13, 14, 16, 23 and 24.

Please complete all relevant boxes should in block capital letters.

1.   Name of the issuer                2.   State whether the notification     
                                            relates to (i) a transaction       
                                            notified in accordance with DTR    
                                            3.1.2 R;                           
                                                                               
                                            (ii) a disclosure made in          
                                            accordance with LR 9.8.6 R(1), or; 
                                                                               
                                            (iii) a disclosure made in         
                                            accordance with section 793 of the 
                                            Companies act (2006)               
                                                                               
     TAYLOR NELSON SOFRES PLC               (i) NOTIFICATION UNDER DTR 3.1.2R  
                                                                               
3.   Name of person discharging        4.   State whether notification relates 
     managerial responsibilities/           to a person connected with a person
     director                               discharging managerial             
                                            responsibilities/director named in 
                                            3 and identify the connected person
                                                                               
     DAVID LOWDEN - CHIEF EXECUTIVE         NOT APPLICABLE                     
                                                                               
     ANDY BOLAND, FINANCE DIRECTOR                                             
                                                                               
     PEDRO ROS, MANAGING DIRECTOR,                                             
     GLOBAL CLIENTS & SECTORS                                                  
                                                                               
5.   Indicate whether the notification 6.   Description of shares (including   
     is in respect of a holding of the      class), debentures or derivatives  
     person referred to in 3 or 4           or financial instruments relating  
     above or in respect of a               to shares                          
     non-beneficial interest                                                   
                                                                               
     PERSONS REFERRED TO ABOVE              ORDINARY SHARE CAPITAL             
                                                                               
7.   Name of registered shareholders   8    State the nature of the transaction
     (s) and, if more than one, the                                            
     number of shares held by each of                                          
     them                                                                      
                                                                               
     NOT APPLICABLE                         EXERCISES UNDER 2001 EXECUTIVE     
                                            SHARE OPTION PLAN AND ACCEPTANCE OF
                                            WPP OFFER                          
                                                                               
                                            DAVID LOWDEN                       
                                                                               
                                            550,000 OPTIONS EXERCISED          
                                                                               
                                            ANDY BOLAND                        
                                                                               
                                            200,000 OPTIONS EXERCISED          
                                                                               
                                            PEDRO ROS                          
                                                                               
                                            240,000 OPTIONS EXERCISED          

9.   Number of shares, debentures or   10.  Percentage of issued class acquired
     financial instruments relating to      (treasury shares of that class     
     shares acquired                        should not be taken into account   
                                            when calculating percentage)       
                                                                               
     NIL                                    NIL                                
                                                                               
11.  Number of shares, debentures or   12.  Percentage of issued class disposed
     financial instruments relating to      (treasury shares of that class     
     shares disposed                        should not be taken into account   
                                            when calculating percentage)       
                                                                               
     990,000 TAYLOR NELSON SOFRES plc       0.24% OF ISSUED CAPITAL            
     SHARES DISPOSED                                                           
                                                                               
13.  Price per share or value of       14.  Date and place of transaction      
     transaction                                                               
                                                                               
     OPTION PRICES                          22 OCTOBER 2008                    
                                                                               
     DAVID LOWDEN                                                              
                                                                               
     200,000 OPTIONS 184 PENCE                                                 
                                                                               
     150,000 OPTIONS 102 PENCE                                                 
                                                                               
     200,000 OPTIONS 223.75 PENCE                                              
                                                                               
     ANDY BOLAND                                                               
                                                                               
     200,000 OPTIONS 199.5 PENCE                                               
                                                                               
     PEDRO ROS                                                                 
                                                                               
     80,000 OPTIONS 195 PENCE                                                  
                                                                               
     80,000 OPTIONS 102 PENCE                                                  
                                                                               
     80,000 OPTIONS 223.75 PENCE                                               
                                                                               
15.  Total holding following           16.  Date issuer informed of transaction
     notification and total percentage                                         
     holding following notification                                            
     (any treasury shares should not                                           
     be taken into account when                                                
     calculating percentage)                                                   
                                                                               
     DAVID LOWDEN, TOTAL HOLDING            22 OCTOBER 2008                    
     344,402 SHARES (PERCENTAGE                                                
     HOLDING 0.08%)                                                            
                                                                               
     ANDY BOLAND, TOTAL HOLDING 20,000                                         
     SHARES, (PERCENTAGE HOLDING                                               
     0.005%)                                                                   
                                                                               
     PEDRO ROS, TOTAL HOLDING 37,493                                           
     SHARES, (PERCENTAGE HOLDING                                               
     0.01%)                                                                    

If a person discharging managerial responsibilities has been granted options by
the issuer complete the following boxes

17   Date of grant                     18.  Period during which or date on    
                                            which it can be exercised         
                                                                              
     N/A                                    N/A                               
                                                                              
19.  Total amount paid (if any) for    20.  Description of shares or          
     grant of the option                    debentures involved (class and    
                                            number)                           
                                                                              
     N/A                                    N/A                               
                                                                              
21.  Exercise price (if fixed at time  22.  Total number of shares or         
     of grant) or indication that           debentures over which options held
     price is to be fixed at the time       following notification            
     of exercise                                                              
                                                                              
     N/A                                    N/A                               
                                                                              
23.  Any additional information        24.  Name of contact and telephone     
                                            number for queries                
                                                                              
     N/A                                    PAUL WRIGHT, COMPANY SECRETARY,   
                                            0208 967 0007                     

Name and signature of duly authorised officer of issuer responsible for making 
notification                                                                   
                                                                               
PAUL WRIGHT, COMPANY SECRETARY                                                 
                                                                               
__________________________________________________________                     
                                                                               
Date of notification 22 OCTOBER 2008