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Friday 17 October, 2008


SDN and Discovery Channel

RNS Number : 0609G
17 October 2008

17 October 2008

SDN and Discovery Communications


SDN Ltd, a wholly-owned subsidiary of ITV plc, today announces that it has agreed a new long-term DTT carriage contract with Discovery Communications. 


Jeff HenryManaging Director ITV Consumer, said:

'SDN is delighted to be working with Discovery Communications to enhance Freeview's channel offering even further. Freeview continues to go from strength to strength and is now firmly established as the UK's most successful digital platform with primary sets in nearly 10 million UK homes. A staggering 12 million Freeview devices were sold in the last year alone, many of them converting second and third sets. On the back of this it is little wonder that Freeview capacity remains such a sought-after commodity.'

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For further enquiries please contact: 


ITV plc 

Tel: 020 7156 6000 

Press enquiries 

Ruth Settle - Director of Corporate Communications 

Louise Evans - Head of Press - Financial and Commercial

Investor enquiries 

Christy Swords - Director of Investor Relations 

Pippa Strong - Head of Investor Relations 

Tulchan Communications 

Tel: 0207 353 4200 

Andrew Grant 

Susannah Voyle 

Lizzie Morgan 


Website:; investor information: 



About SDN

SDN is a UK-based digital terrestrial television (DTT) multiplex operator, holding the licence to broadcast DTT channels over a specified bandwidth, constituting roughly a sixth of UK's current DTT capacity and a third of fully commercial capacity.  SDN derives its income from broadcasting channels on behalf of content providers, with channels marketed to consumers as part of the Freeview, Top Up TV, or BT Vision services.  SDN revenues in 2007 were £33m, up from £16m in 2005, the year in which SDN was acquired by ITV plc.

Within SDN's current capacity of up to nine full videostreams, half is reserved under the 1996 Broadcasting Act for use by Five which broadcasts its three channels on DTT and sub-licenses the remainder of the capacity to Top Up TV. The other channels carried by SDN include QVC, Price Drop TV, Nuts TV, CITV, Bauer Radio, and Teletext. 

This information is provided by RNS
The company news service from the London Stock Exchange