Venue Solutions Holdings Plc
YourDay at Alton Towers Update
The Company announces that following successful testing of its second
generation software, it has extended the YourDay technology installations to
all of its rides at Alton Towers Resort, including the water rides, with all
having now gone live to the public.
With installation of the YourDay system now completed at Alton Towers, the
Company has expanded its offerings and can now cater to all customers. The
water rides have no height restrictions and with the improved wrist band that
fits even the smallest visitor, YourDay is now able to offer a full service and
create DVDs for the entire family.
The Directors are pleased to report an increase of 28% in the average number of
customers purchasing the YourDay DVD compared with a year ago, and with the
addition of the water rides anticipate a substantial increase in sales
throughout the remainder of the season and in those to come.
Overcoming the remaining technological hurdles surrounding the water rides was
key to the roll out of this product. The Company is now strongly positioned to
continue negotiations with other theme parks and destination venues in the UK
and abroad for its multiple services.
Stephen Thomson, Chairman, Venue Solutions, commented:
"The completion of the YourDay solution will enable us to exploit fully its
world first video capture system across the extensive range of theme parks and
destination venues everywhere. With over 250 million people visiting theme
parks each year around the world, this presents a huge market opportunity for
the Company, and our successful system will serve as a base from which to
launch our complete service offerings."
15 September 2008
Venue Solutions +44 (0) 870 243 0908
Stephen Thomson - Chairman
Haggie Financial LLP +44 (0) 207 417 8989
Nicholas Nelson/Kathy Boate Nicholas.firstname.lastname@example.org
Arden Partners Plc +44 (0) 207 398 1632
Richard Day/Adrian Trimmings
Notes to Editors:
Venue Solutions Holdings Plc is a specialist in venue management technologies:
developing, delivering and managing integrated system solutions (hardware and
software) for all types of venues.
YourDay employs a system of video cameras which respond to wristbands fitted
with radio frequency identification technology to capture and record
personalised footage of visitors as they enjoy rides and attractions at theme
parks. Visitors are then able to purchase DVDs of their day out, which are
created in under five minutes from the on-site YourDay retail outlet.