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Armour Group PLC (AMR)

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Thursday 03 July, 2008

Armour Group PLC

Trading Statement

RNS Number : 1738Y
Armour Group PLC
03 July 2008

Armour Group plc ('Armour' or the 'Group')

Trading Update 

Armour, the UK's leading consumer electronics group focused on the in-car communications and entertainment and home entertainment markets, today issues the following trading update: 

Trading Statement

After an encouraging first half of the year, the Group has experienced challenging market conditions in the third quarter that have resulted in lower than expected sales volumes across the Group's operations.  It is expected that the difficult trading environment that now exists in the Group's core UK market will continue for the remainder of the reporting year and into 2009. The Board expects the results for the year to be between 20to 30% below current market expectations.

New Distribution Agreement

Armour is pleased to announce that Directed Electronics ('Directed'), part of DEI Holdings, Inc., has appointed Armour Automotive Limited ('Armour Auto') as its exclusive distributor for its automotive brands in the UKSweden and the Republic of Ireland. Under the agreement, Armour Auto will distribute Directed's market leading consumer-branded vehicle security and remote start systems which are sold under brand names that include Viper, Clifford and Python, and mobile audio products that include the Orion brand.  Armour Auto will start selling the Directed brands from 1 August 2008.

New Operating Facilities in Manchester

As part of the continued investment in and development of the Group, Armour Home's Alphason operations near Manchester are being moved into a new facility in Atherton.  The move will enable the consolidation of six operating locations in the home division into a single facility that will have over 100,000 sq. ft. of warehousing, offices, product showroom and training facilities.  This new facility is scheduled to be operational by the end of the financial year.

George Dexter, CEO of Armour commented:

'Directed is a market leader in vehicle security with highly respected and innovative brands. Their product portfolio is a perfect complement to our existing automotive product categories and I am confident that the Directed products will make a valuable contribution to the Group.'

'Improving the Alphason operating facilities in Manchester has always been part of the acquisition plan of the Alphason business, which we acquired in 2006. The new facility will enable us to bring together the Alphason operations, which are currently spread across four sites in Atherton, as well as streamline the wider operations of our home division.'

Mark Nash, Directed UK General Manager added:

'Armour is one of the leading companies in the mobile electronics market with an extensive sales, technical and customer support infrastructure. We are very excited about this partnership as we believe it will both benefit our current Directed UK dealers while also strengthening our position in the UK market.'

3 July 2008

Further Details: 

George Dexter    Armour Group PLC                               Tel:     01892 502700

John Harris    

Geoff Nash    FinnCap                                                     Tel:    020 7600 1658

Trevor Bass    Threadneedle Communications                   Tel:    020 7936 9666

About DEI Holdings

Headquartered in Southern California, DEI Holdings, Inc. (NASDAQ: DEIX) is the parent company of some of the most respected brands in the consumer electronics industry. DEI Holdings is the largest designer and marketer in North America of premium home theatre loudspeakers (sold under the Polk Audio® and Definitive Technology® brand names), and consumer-branded vehicle security and remote start systems (sold under the Viper®, Clifford®, Python®, Autostart® and other brand names).

This information is provided by RNS
The company news service from the London Stock Exchange