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Thursday 27 March, 2008


Director/PDMR Shareholding

                                 UTV Media plc                                 

                   Announcement to the London Stock Exchange                   

On 26 March 2008 the following Executive Directors were granted awards
entitling them to acquire ordinary shares of 5 pence under the UTV Media plc
Performance Share Plan 2006 as summarised below:

Executive Director        Number of Shares covered   Total number of shares    
                          by the Award               over which share incentive
                                                     awards held following     
J McCann                     156,894                     721,801
J R Downey                    66,680                     229,939
S Taunton                     98,058                     189,514
P O'Brien                     72,563                     113,754

This notification is made in accordance with DTR 3.1.4R(1)(a).

The awards will normally vest and become exercisable for a period of six months
from the third anniversary of the grant date subject to continued employment
and the satisfaction of an earnings performance share growth performance

No consideration was paid for the grant of these awards and no consideration is
due on the vesting on these awards.

Name of contact and telephone number for queries: P O'Brien 02890262203

For and on behalf of UTV Media plc

P O'Brien

Group Finance Director & Company Secretary

27 March 2008