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Wednesday 05 March, 2008



05 March 2008

5th March 2008

                       ITV SELLS STAKE IN LIVERPOOLFC.TV

ITV plc today announced it has completed the sale of its 50% share in to The Liverpool Football and Athletic Grounds Limited for a
consideration of £15.75m, plus repayment of approximately £3.5m of debt.   The
consideration was received in cash as to £10.5m on completion and the balance of
£5.25m is due in December 2008.

Jonathan Rogers, Director of Operations, ITV Channels, said:

'This is another step in ITV's ongoing non-core asset disposal programme, which
has seen us successfully raise over £600 million since the merger in 2004. has grown to become the UK's most popular club website and we
wish them the very best for the future.'

Notes to editors

For further enquiries please contact:

ITV plc
Tel: 0844 8818000
Press enquiries
Jim Godfrey - Director of Corporate Affairs

Investor enquiries
Pippa Strong - Head of Investor Relations

Tulchan Communications
Tel: 0207 353 4200
Andrew Grant
Susannah Voyle
Lizzie Morgan

Website:; investor information:

                      This information is provided by RNS
            The company news service from the London Stock Exchange