Taylor Nelson Sofres PLC
11 January 2008
11 January 2008
TNS Media Intelligence confirms its leading position in
European News Monitoring by acquiring MediaMarket
in the Republic of Ireland
Taylor Nelson Sofres plc (TNS), a world leader in market information and
insight, has acquired MediaWatch Limited (MediaMarket), Ireland's premier media
intelligence provider, boosting TNS Media Intelligence's offering and market
share in Western Europe.
Established in 2002, MediaMarket is based in Dublin. The company provides
comprehensive media monitoring, measurement and analysis services to Ireland's
leading businesses and organisations. MediaMarket has developed a fully
digitalised production system and delivery platform, unique in its market, which
provides clients with an accurate and timely delivery of media coverage in
MediaMarket has a well diversified base of blue chip corporate clients and PR
agencies, including Bank of Ireland, Ulster Bank, Vodafone, BT and Diageo.
Following the acquisition, Managing Director, Michael Farrelly remains with the
company in that role. Gross assets at 31 December 2007 were €6.6 million.
David Lowden, TNS Chief Executive, said, "MediaMarket is an excellent company
with an outstanding position in the Irish market. Having access to TNS'
international network and expertise will enable the company to offer new and
added-value solutions to its clients. Through this acquisition, TNS Media
Intelligence reinforces its strong position in Europe, where it has established
news monitoring operations in five major markets: France, Germany, Russia, Spain
and the United Kingdom."
For further information, please contact:
Janis Parks, Head of Investor Relations +44 (0)20 8967 1584
Pamela Small, Brunswick +44 (0)20 7404 5959
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